Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
Laura McQuarrie — April 25, 2017 — Fashion
References: milkmakeup & hellogiggles
One of the newest products from Milk Makeup is a facial toner—but not one that comes in the form of a spray, or any sort of liquid. The Milk Makeup Matcha Toner is launching as the first-ever solid toner on the market, and it comes in a similar format to other solid cosmetic and skincare sticks from the brand.
The solid toner can be applied directly to the face and rubbed in with the fingertips. Detoxifying and antioxidant-rich matcha green tea is a main ingredient, alongside kombucha, witch hazel and organic cactus elixir, to soothe irritations.
Many consumers with busy, on-the-go lifestyles are now turning to personal care items in stick format, because they are travel-ready and mess-free.
The solid toner can be applied directly to the face and rubbed in with the fingertips. Detoxifying and antioxidant-rich matcha green tea is a main ingredient, alongside kombucha, witch hazel and organic cactus elixir, to soothe irritations.
Many consumers with busy, on-the-go lifestyles are now turning to personal care items in stick format, because they are travel-ready and mess-free.
Trend Themes
1. Solid Skincare Sticks - As more beauty brands embrace solid skincare formats, there is an opportunity to innovate by incorporating unique ingredients and convenient application methods.
2. Matcha Skincare Products - The rising popularity of matcha as a powerhouse ingredient in beauty products presents an opportunity for brands to create a range of skincare and cosmetic items featuring this natural antioxidant.
3. Mess-free Personal Care - As consumers prioritize convenience, there is an opportunity for brands to create more travel-ready, mess-free personal care items that fit into the busy lifestyles of modern consumers.
Industry Implications
1. Beauty and Skincare - As Milk Makeup introduces the first-ever solid facial toner, there is an opportunity for other beauty and skincare brands to develop innovative products that offer unique ingredients and convenient application methods.
2. Health and Wellness - The popularity of matcha as a health and wellness ingredient presents an opportunity for brands to incorporate it into a variety of products, from skincare to food and beverage.
3. Travel and Tourism - As more consumers prioritize travel-ready personal care items, there is an opportunity for the travel and tourism industry to partner with brands and provide these items as a convenient amenity for their guests.
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