Havana Clubs Maximo, Just $2000 Per Bottle
Going Like Sixty — July 20, 2008 — Marketing
References: luxury-insider
The master rum makers in Cuba claim to have worked magic to create this very limited edition rum. They have taken the best and oldest rum in their cellars to hand blend this liquor treat.
Only 1,000 bottles will be available worldwide, at a price of $2,000. Each is in an elegant hand-blown crystal decanter - The Giraldilla - which represents the city of Havana. The symbol is also etched on the crystal stopper.
The makers recommend this be sipped neat after dinner. Psssyeah! At a couple thousand bucks for a bottle, you bet I'm sipping it.
Only 1,000 bottles will be available worldwide, at a price of $2,000. Each is in an elegant hand-blown crystal decanter - The Giraldilla - which represents the city of Havana. The symbol is also etched on the crystal stopper.
The makers recommend this be sipped neat after dinner. Psssyeah! At a couple thousand bucks for a bottle, you bet I'm sipping it.
Trend Themes
1. Limited Edition Spirits - The rise of limited edition spirits creates opportunities for exclusive and high-end experiences in the beverage industry.
2. Premium Pricing - The demand for luxury products like $2000 Cuban rum opens up opportunities for premium pricing strategies in the alcohol industry.
3. Luxury Packaging - The use of hand-blown crystal decanters for high-end spirits presents innovative opportunities for luxury packaging in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of limited edition spirits and premium pricing by offering exclusive and high-end products.
2. Alcohol - The alcohol industry can explore disruptive innovation opportunities by introducing premium pricing strategies and luxury packaging for high-end spirits like Cuban rum.
3. Luxury Goods - The luxury goods industry can leverage the demand for exclusive and high-end products by collaborating with beverage companies to create limited edition spirits with luxury packaging.
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