This Rum's New Packaging Reflects Its Tropical Roots
Mishal Omar — July 23, 2016 — Marketing
References: studiomuti.co.za & packagingoftheworld
The rum packaging created for 'Takamaka Coco Rum' was designed by the creative agency 'Muti.'
The rum itself is produced in Seychelles -- an island in the Indian Ocean next to East Africa. The islands are known for their beaches, forests and wildlife. Takamaka's new rum packaging reflects that, with four different labels that show different tropical foods and plants. The four labels include coconuts, mangoes, pineapples and apples -- all of which are drawn in the midst of leaves from tropical trees.
Rum does not tend to be packaged in a way that reflects its origins -- as it is usually created in the Caribbean and Latin America and other tropical regions. Takamaka's rum reflects the alcohol's origin in a way that is eye-catching and unique.
The rum itself is produced in Seychelles -- an island in the Indian Ocean next to East Africa. The islands are known for their beaches, forests and wildlife. Takamaka's new rum packaging reflects that, with four different labels that show different tropical foods and plants. The four labels include coconuts, mangoes, pineapples and apples -- all of which are drawn in the midst of leaves from tropical trees.
Rum does not tend to be packaged in a way that reflects its origins -- as it is usually created in the Caribbean and Latin America and other tropical regions. Takamaka's rum reflects the alcohol's origin in a way that is eye-catching and unique.
Trend Themes
1. Tropical-inspired Packaging - There is an opportunity for other alcoholic beverage companies to adopt tropical-inspired packaging that reflects their product's origin.
2. Natural-inspired Packaging - The use of natural-inspired packaging that depict the ingredients used in a product can be a unique selling point for alcoholic beverage brands.
3. Eco-friendly Packaging - There is an opportunity for alcoholic beverage companies to adopt eco-friendly packaging that reflects their commitment to sustainability.
Industry Implications
1. Alcoholic Beverages - Alcohol beverage companies have the opportunity to differentiate themselves by adopting unique and eye-catching packaging that reflects their product's origin and ingredients.
2. Creative Agencies - Creative agencies specializing in packaging design can develop unique and eye-catching packaging for alcoholic beverage companies looking to differentiate their product in a crowded market.
3. Sustainable Packaging - Packaging companies can capitalize on the trend of eco-friendly packaging by offering sustainable options to alcoholic beverage companies looking to reflect their commitment to sustainability.
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