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On-the-Go Frozen

Frozen foods adapt to include bite-sized options for on-the-go convenience

Implications - Venturing outside the realm of pre-made meals, frozen foods are adapting to include snacks and bite-sized goods for on-the-go enjoyment. Upping the convenience factor, food brands are offering frozen goods that are conveniently handheld and pre-sliced, not only offering consumers something that’s easy-to-eat, but also redefining frozen foods into something easily integrated into everyday routine.
Workshop Question - How can your brand integrate its offerings into consumers lives in a ritualistic way?
Trend Themes
1. Redefining Frozen Foods - Frozen foods are adapting to include bite-sized options for on-the-go convenience, redefining the frozen food industry into something easily integrated into everyday routine.
2. Miniature-sized Products - Miniature-sized products are becoming a trend in the frozen food industry, offering a quick, easy, and portion-controlled option that is especially ideal for people who love on-the-go snacking.
3. All Natural Frozen Foods - All-natural ingredients are becoming more sought after in the food industry, including in frozen foods, providing opportunities to innovate with high-quality ingredients in the frozen food industry.
Industry Implications
1. Convenient Food Industry - The convenience food industry can benefit from bite-sized, portable, and easy-to-eat frozen food options.
2. Gluten-free Industry - The gluten-free industry can benefit from frozen food options that are free from gluten and are delicious.
3. Health-conscious Industry - The health-conscious industry can benefit from all-natural frozen food options that are made with high-quality ingredients and no artificial ingredients.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
74,726 Total Clicks
Date Range:
Apr 16 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Bite-Sized Empanada Snacks
Bite-Sized Empanada Snacks
Brazi Bites' Protein-Rich Frozen Empanadas are Free From Gluten and Soy
Brazi Bites got its start by producing a gluten-free version of a popular Brazilian cheese bread and it is now introducing frozen empanada snacks that also cater to the same audience. The all-new... MORE
Savory Chicken Cones
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
Looking at these Micarna products from afar could dupe anyone into thinking that these are ordinary ice cream treats and not frozen chicken cones. These ice cream-inspired desserts are meant to be... MORE
Miniature Frozen Pancakes
Miniature Frozen Pancakes
Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format
Rather than selling full-sized frozen pancakes, Pillsbury is now making Mini Pancakes that offer a quick, easy and portion-controlled breakfast option that’s especially ideal for kids. The... MORE
Savory Soup Bites
Savory Soup Bites
Trader Joe's French Onion Soup Bites are Dressed with Onions and Cheese
As comforting as a hot bowl of soup can be, it can’t compare with the convenience of one-bite appetizers—fortunately, Trader Joe’s is now introducing savory soup bites that offer the... MORE
All-Natural Frozen Appetizers
All-Natural Frozen Appetizers
Savorly Makes Bite-Sized Gourmet Mini Bagels, Veggie Burgers & More
‘Savorly’ is out to change the widely held belief that frozen appetizers are somewhat lacking and it is doing so by offering premium mini products made with high-quality natural... MORE
Vegan Mochi Ice Creams
Vegan Mochi Ice Creams
The Little Moons Vegan Belgian Chocolate Mochi is Distinctly Chewy
The Little Moons Vegan Belgian Chocolate Mochi has been unveiled by the Britain-based ice cream company to offer consumers a dairy-free way to enjoy the classic taste of the frozen dessert. The... MORE

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