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Boutique Hotel Loyalty Programs

Clean the Sky - Positive Eco Trends & Breakthroughs

Stash Hotel Rewards Hooks Travelers Up with Independent Hotels

— April 26, 2014 — Marketing
The Stash Hotel Rewards program helps to hook travelers up with independently owned hotels through discounted prices. Unlike large hotel chains, the Stash Hotel Rewards program gives travelers the opportunity to stay in uncommon, one-of-a-kind hotels and earn points along the way.

Jet setters can use the Stash Hotel Rewards program to collect points and earn discounts on their next hotel bookings. What makes the Stash Hotel Rewards program different than most hotel chain loyalty programs is users gain points at any hotel they stay at, regardless of which hotel it is. In other words, you don’t need to book your stay at one specific hotel chain. This allows travelers to find hotels that suit their needs. Through the same program, consumers can gain access to discounted room rates.


Trend Themes
1. Independent Hotel Loyalty Programs - The rise of independent hotel loyalty programs offers travelers more unique experiences while allowing smaller hotel chains to compete with larger ones.
2. Personalized Hotel Loyalty Programs - Personalized hotel loyalty programs that allow users to choose where they stay can disrupt the traditional loyalty program model.
3. Discounted Room Rates Programs - In the age of discount travel, loyalty programs that offer discounted room rates can set themselves apart and attract budget-conscious travelers.
Industry Implications
1. Hospitality Industry - Independent and boutique hotels in the hospitality industry can leverage loyalty programs to compete with larger hotel chains and offer guests a more personalized experience.
2. Travel Industry - In the travel industry, loyalty programs that offer discounted rates and access to unique experiences can disrupt the traditional hotel booking process and attract travelers in search of something different.
3. Marketing Industry - Loyalty programs that cater to individual users and offer personalized experiences can disrupt the marketing industry by providing a more targeted approach to customer engagement and retention.
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