Brands launch campaigns that illuminate the bilingual space in the US
Implications - As brands become more conscious of what academics call the "Latino media gap," many are emerging with bilingual campaigns that provide a more accurate representation of the multicultural makeup of the American population. Given that bicultural Americans are often living between the world of their roots and their modern home, such Spanish-speaking campaigns that illuminate the experience of the US bicultural space serve to provide the population with accessible and honest representation.
Workshop Question - How can you represent your consumer market as a community to enhance emotional connection?
Trend Themes
1. Bicultural Representation - More brands are launching bilingual campaigns to provide accurate representation of multicultural consumers.
2. Bilingual Advertising - Brands are increasing bilingual campaigns to engage Hispanic consumers and acknowledge their bicultural reality.
3. Influencer Marketing - Brands are partnering with Hispanic influencers to target young Hispanic consumers living in the US.
Industry Implications
1. Marketing - Marketing professionals can reference these trends to better understand how to engage with multicultural consumers through bicultural representation and bilingual advertising.
2. Ad Agency - Ad agencies can leverage these trends to provide targeted bilingual campaigns and accurate representation of young Hispanic consumers.
3. Beauty - Beauty industry professionals can adopt influencer marketing strategies to connect with young Spanish-speaking consumers and promote relevant products.
8 Featured, 54 Examples:
137,773 Total Clicks
Date Range:
Jul 15 — May 17
Trending:
Mild
Consumer Insight Topics:
