Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink
Laura McQuarrie — May 7, 2014 — World
References: spgforglass & luxuo
Earlier this year, Starwood Hotels & Resorts announced that it would be introducing an app that serves as a room key and now, it's continuing to push the envelope with a Google Glass app.
The SPG (Starwood Preferred Guest) Google Glass app is currently in beta mode, but it is being designed to help members search and book their hotel room using voice commands and a few simple gestures. With the Google Glass app, hotel guests will also be able to locate nearby attractions, go on a virtual tour of the hotel's suites, look up account info, view reservations and check up on their balance of Starpoints. By creating a convenient and rich visual experience through augmented reality, it makes it that much harder not to book a vacation.
The SPG (Starwood Preferred Guest) Google Glass app is currently in beta mode, but it is being designed to help members search and book their hotel room using voice commands and a few simple gestures. With the Google Glass app, hotel guests will also be able to locate nearby attractions, go on a virtual tour of the hotel's suites, look up account info, view reservations and check up on their balance of Starpoints. By creating a convenient and rich visual experience through augmented reality, it makes it that much harder not to book a vacation.
Trend Themes
1. Augmented Reality Booking - Augmented reality booking experiences will become more popular as they allow customers to experience a hotel in a more visual way, promoting convenience and personalized experiences.
2. Voice-based Booking - Voice-based booking options will become increasingly demanded as they promote more efficient bookings and ease of use for customers with disabilities.
3. Virtual Tour Technology - Companies using virtual tour technology to enhance the booking experience will see higher conversion rates and customer engagement on their website.
Industry Implications
1. Hospitality - Hospitality businesses that adopt augmented reality and voice-based booking technologies will see an increase in customer satisfaction and bookings.
2. Travel - Travel companies implementing virtual tour technology to showcase hotel accommodations will provide a more personalized and interactive experience to their customers.
3. Technology - Technology companies developing augmented reality and voice recognition software that can be integrated into hotel booking systems will provide a more efficient and personalized booking experience for customers.
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