Jumeirah Inside Allows Users to Experience Hotels While Booking
Rebecca Byers — March 21, 2016 — World
References: thinkwithgoogle
Jumeirah Inside is a virtual experience that transports users to a variety of luxurious accommodations in Dubai during the booking process. Developed in collaboration with Google, Jumeirah Inside offers a 360-degree tour of some of the most ultra-luxe suites available for booking through the platform.
The immersive application provides users with a full view of the lodging options before committing to one, while various suites including the Royal Suite at the Burj Al Arab available for full inspection.
As consumers look for the best possible value when booking trips, many are open to using digital tools in order to ease their mind when making said purchases. The fresh approach to travel booking is likely influenced by the transparent nature of sharing economy alternatives such as Airbnb, which lets users take a full tour of the property before booking.
The immersive application provides users with a full view of the lodging options before committing to one, while various suites including the Royal Suite at the Burj Al Arab available for full inspection.
As consumers look for the best possible value when booking trips, many are open to using digital tools in order to ease their mind when making said purchases. The fresh approach to travel booking is likely influenced by the transparent nature of sharing economy alternatives such as Airbnb, which lets users take a full tour of the property before booking.
Trend Themes
1. Virtual Booking Tours - Developing virtual reality tours for hotels can provide customers with an immersive experience and increase bookings.
2. Immersive Marketing - Using interactive experiences to market products can capture customer attention and increase sales.
3. Transparency in Booking - Offering customers a transparent view of potential lodging options can build trust and increase customer satisfaction.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from offering virtual tours of their properties to provide a more immersive booking experience for customers.
2. Technology - Technological innovation in the form of virtual reality can provide more opportunities for the travel industry to offer immersive booking experiences.
3. Advertising - Advertising industries can innovate by creating interactive experiences for customers to showcase their products and services in a unique and engaging way.
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