Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Cultural Narrative

Brands borrow themes from telenovelas to connect with consumers

Implications - Given the context of traditional media that sees the Hispanic population underrepresented, many brands are launching conscious efforts that aim to form connections through powerful cultural narratives. Borrowing from themes central to the telenovela, such campaigns aim to resonate with consumers on an authentic level related to cultural preservation, in addition to the power of the medium as a means of establishing an emotional bond between consumer and brand.
Workshop Question - Which cultural touchpoints could you incorporate into your brand image? How would you do so?
Trend Themes
1. Cultural Preservation - Brands are increasingly borrowing themes from traditional cultural narratives to create authentic connections with consumers.
2. Telenovela-themed Marketing - Brands are tapping into the popularity of telenovelas to create new flavor in their marketing campaigns.
3. Targeted Hispanic Campaigns - Brands are targeting Hispanic audiences with culturally informed initiatives that reach out and establish connections with vital underserved markets.
Industry Implications
1. Marketing and Advertising - The retail industry can gain by tapping into unique business strategies that engage audiences in culturally salient ways.
2. Media and Entertainment - The film, TV, and entertainment industries can leverage culturally informed narratives to create more inclusive stories that appeal to broader multicultural audiences.
3. Dental Care - Healthcare providers can benefit by targeting specific demographics such as Hispanic audiences with community support and tailored oral health initiatives.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
76,452 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:

Related Examples

play_circle_filledStrength-Oriented Web Series
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
play_circle_filledSatirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
play_circle_filledYouth-Centric Auto Ads
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
Feature-Focused Auto Ads
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
play_circle_filledBoxing Bicultural Beer Ads
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
Spanish Banking Apps
Spanish Banking Apps
The New Wells Fargo App Features Spanish Language Support
play_circle_filledLatin Rental Car Commercials
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
play_circle_filledHispanic Actress Cosmetic Ads
Hispanic Actress Cosmetic Ads
The L'Oréal Paris Revitalift Firming Cream Ad Features Eva Longoria
play_circle_filledFun-Encouraging Beer Ads
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Hispanic Beauty Campaigns
Hispanic Beauty Campaigns
Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression
Multi-Tasking Driving Ads
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
play_circle_filledCeleb Gloss Music Videos
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
play_circle_filled3D Taco Videos
3D Taco Videos
People Can Watch Danny Trejo Eat Tacos in 3D, 360 Degree Video From Home Now
play_circle_filledGluten-Free Bakery Stunts
Gluten-Free Bakery Stunts
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
play_circle_filledInclusive Male Underwear Campaigns
Inclusive Male Underwear Campaigns
The #AerieMan Campaign Takes on the Issues of Male Self Image
play_circle_filledHumorous Health Insurance Ads
Humorous Health Insurance Ads
United Healthcare's 'Our Song' Ad Depicts a Romantic Day Gone Wrong
play_circle_filledComforting Insurance Commercials
Comforting Insurance Commercials
AAA's Auto Insurance Ad Reveals How It Improves Overall Life
Latina Fitness Apps
Latina Fitness Apps
Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
Celebratory Spanish Language Commercials
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
play_circle_filledCultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
Enchanting Automobile Ads
Enchanting Automobile Ads
The New Lexus RX Car Commercial Marries Cultural Stories with Vehicles
Discount Diaper Commercials
Discount Diaper Commercials
The New Huggies Baby Diapers Commercial Speaks to Hispanic Families
Cuban Currency Commercials
Cuban Currency Commercials
The New Western Union Television Spot Takes Place in Embargoed Country
play_circle_filledBicultural Road Trip Ads
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
Familial Fast Food Ads
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
play_circle_filledBachata Fast Food Ads
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
Clever Chip Campaigns
Clever Chip Campaigns
Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day
Dip-Dyed Art Installations
Dip-Dyed Art Installations
Davide D’Elia’s Antivegetativa Project Covers a Space in Blue Paint
Daydreaming Audiovisual Installations
Daydreaming Audiovisual Installations
Nonotak Uses Neon Lighting to Capture Space Distortions
Windy Light Installations
Windy Light Installations
The Aeolian Light Installation Changes as the Wind Blows
Vividly Poetic Installations
Vividly Poetic Installations
Alex da Corte Reinterprets Arthur Rimbaud's 'A Season in Hell'
Grassy Indoor Installations
Grassy Indoor Installations
Per Kristian Nygård's Grass Sculpture Challenges Spatial Limitations
Heartbreak Text Installations
Heartbreak Text Installations
Allison L. Wade's Exhibit Features Her Poignant Break Up Texts
Pharmaceutical Art Installations
Pharmaceutical Art Installations
The Schizophrenogensis Explores Drugs and Mental Illness
Romantic Roman Installations
Romantic Roman Installations
House of Peroni's New Installation Will Take You on a Roman Holiday
Abstract Perspective Artwork
Abstract Perspective Artwork
Alex Da Corte's Portfolio Includes Inspiration from 'Scream'