The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
Laura McQuarrie — March 15, 2016 — Tech
References: itunes.apple & adage
Virtual golf simulators can be found everywhere from hotels and condo buildings to standalone facilities. But rather than having people travel to a specific location in order to play a completely virtual game of golf, Dell is making the experience portable through a new mobile app.
The 'Dell Play Through' app was debuted for this year's SXSW in Austin and allows locals and visitors to go through the city playing a virtual round of golf. A smartphone replaces all traditional golfing equipment and over the course of playing this virtual sport, users get a unique tour of major landmarks like the Paramount Theater and the Driskill Hotel.
In addition to being apart of the brand's Future Ready campaign, the Dell Play Through app ties in with an upcoming sponsorship for the Match Play golf tournament in Austin.
The 'Dell Play Through' app was debuted for this year's SXSW in Austin and allows locals and visitors to go through the city playing a virtual round of golf. A smartphone replaces all traditional golfing equipment and over the course of playing this virtual sport, users get a unique tour of major landmarks like the Paramount Theater and the Driskill Hotel.
In addition to being apart of the brand's Future Ready campaign, the Dell Play Through app ties in with an upcoming sponsorship for the Match Play golf tournament in Austin.
Trend Themes
1. Virtual Golf Simulators - Disruptive innovation opportunity: Develop advanced virtual golf simulators that can be accessed from anywhere with a mobile app, eliminating the need for physical locations.
2. Mobile Gaming Apps - Disruptive innovation opportunity: Create mobile gaming apps that offer virtual sports experiences, allowing users to play sports games in various real-world locations.
3. Augmented Reality Tours - Disruptive innovation opportunity: Design augmented reality apps that provide virtual tours of cities, incorporating popular landmarks and attractions.
Industry Implications
1. Sports Entertainment - Disruptive innovation opportunity: Integrate virtual golfing experiences into sports entertainment venues, providing a unique and accessible activity for fans.
2. Tourism and Travel - Disruptive innovation opportunity: Develop mobile apps that offer virtual tours of popular tourist destinations, enhancing the visitor experience.
3. Golf Equipment and Technology - Disruptive innovation opportunity: Introduce cutting-edge technology, such as mobile gaming apps and virtual reality golf accessories, to the golf equipment industry.
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