Hi-tech features turn vending machines into interactive buying experiences
Implications - Non-traditional vending machines have become more prevalent in the retail landscape, dispensing everything from movies to underwear. The breadth of offerings from these machines has grown, and so too has the technology behind them. Now, these portable and convenient dispensers do everything from provide you with Wi-Fi and social media connectivity to item suggestions based on facial and demographic recognition software, thereby increasing the level of convenience and interactivity available to busy shoppers.
Trend Themes
1. Interactive Vending Machines - Technological advancements in vending machines have led to new interactive experiences, including facial recognition and customized product suggestions.
2. Wi-fi Enabled Vending Machines - Vending machines that also provide Wi-Fi access have become increasingly popular, allowing for greater convenience and marketing opportunities.
3. Social Media Integration in Vending Machines - Vending machines that encourage interaction through social media have provided a new way for brands to engage with customers.
Industry Implications
1. Retail Industry - The retail industry can take advantage of interactive vending machines to provide a unique customer experience and increase convenience.
2. Technology Industry - Developing technology for vending machines can provide disruptive innovations for the industry.
3. Marketing Industry - Wi-Fi and social media-enabled vending machines provide new marketing opportunities for brands to reach customers.
