Asahi Beverages Rolls Out Vending Machines That Provide Internet Access
Katherinev123 — January 4, 2012 — World
References: japantrends & psfk
For those living in Japan, you might never have to worry about getting a Wi-Fi signal ever again, thanks to a new line of vending machines set to be rolled out by Asahi Beverages. The company will be providing a new machine that, along with dispensing its usual drinks, will also give customers free Wi-Fi signals for 30 minutes at a time.
The Wi-Fi signals will be available within a 50-mile radius to users who have Wi-Fi receiving devices such as smartphones and game consoles. The free Wi-Fi service will also help Asahi Beverages maximize its marketing: Users see a home page with product information on the brand's beverages, as well as information about the local shops and restaurants around the specific vending machine.
So far, Asahi Beverages plans to distribute 1,000 of these Wi-Fi-providing machines over the course of 2012. However, it expects to roll out up to 10,000 more machines in the next five years, says PSFK.
The Wi-Fi signals will be available within a 50-mile radius to users who have Wi-Fi receiving devices such as smartphones and game consoles. The free Wi-Fi service will also help Asahi Beverages maximize its marketing: Users see a home page with product information on the brand's beverages, as well as information about the local shops and restaurants around the specific vending machine.
So far, Asahi Beverages plans to distribute 1,000 of these Wi-Fi-providing machines over the course of 2012. However, it expects to roll out up to 10,000 more machines in the next five years, says PSFK.
Trend Themes
1. Smart Vending Machines - Innovative vending machines that provide additional services like Wi-Fi signals and customized shopping experiences.
2. Internet of Things Vending Machines - Vending machines leveraging IoT technology to provide value-added services that enhance consumer experience and maximize marketing opportunities.
3. Connected Devices in Public Spaces - The proliferation of connected devices like vending machines in public spaces is expanding opportunities for marketers to reach consumers and enhance their engagement with brands.
Industry Implications
1. Vending Machine Industry - Innovative vending machine technologies and value-added services can disrupt the traditional vending industry, providing new opportunities for players in the space.
2. Food and Beverage Industry - Smart vending machines offering personalized experiences, targeted marketing, and enhanced convenience can transform the way consumers shop for and consume food and beverages, creating new market opportunities.
3. Retail Industry - Connected devices such as IoT vending machines can usher in a new era of retail by providing unique and convenient shopping experiences, as well as new marketing channels for retailers to engage consumers.
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