Creating products that enhance safety for avid cyclists
Implications - The 1995 study 'Perceived risk and modal choice: Risk compensation in transportation systems' by R.B. Noland pointed out that safety improvements to bicycles attract "proportionately more people to bicycling than automobile safety improvements." And, over the past year, we've seen industry players augment bicycling safety even more by creating accessories, add-ons and apps that give cyclists more piece of mind. As the market for bicycles in the United States grows -- the Bicycle Manufacturers Association reports that 15.7 million bikes were sold in 2011 -- the market for complementary cycling safety products will grow with it.
Trend Themes
1. Augmenting Cyclist's Safety - Industry players are creating accessories, add-ons and apps that give cyclists more piece of mind.
2. Flexible Alternative to Traditional Helmets - Cyclist Protector Concept hopes to bridge the gap between style, comfort, and safety by introducing a flexible alternative to the traditional helmet design.
3. Digital Solutions for the Safety of Bicycles - Bicibuscadores is a site that allows people to report their stolen bikes, essentially warning other cyclists in the neighbourhood and around.
Industry Implications
1. Personal Safety Equipment and Technology - The ICEdot sensor and the Arrow Concept presents an opportunity for personal safety equipment manufacturers to create innovative products for various sport activities.
2. Consumer Technology - Monocle by Studio KMD uses modern smartphone technology and presents an opportunity for consumer technology manufacturers to create tools for enhancing cycling safety.
3. Transportation Industry - Augmenting cyclist safety presents opportunities for bicycle manufacturers and vendors to offer complementary cycling safety products.
5 Featured, 37 Examples:
493,786 Total Clicks
Date Range:
Mar 12 — Sep 12
Trending:
Mild
Consumer Insight Topics:
