Preparing food becomes a social affair with apps, tools and games
Implications - With a variety of apps and online recipe tools available these days, cooking has become infinitely easier for even the most novice chef. Now, the act of cooking is also becoming more of a social activity, with everything from social media cooking apps to social cooking games encouraging consumers to share recipes, cook together and more. As the world becomes increasingly connected through technology, it only follows that individuals' everyday activities, such as cooking, become increasingly intertwined and connected as well.
Trend Themes
1. Social Cooking Simulation Games - Cooking simulation games that offer an opportunity to unlock recipes can be disruptive innovations for food-based startups and gaming industry.
2. Extensive Culinary Apps - Culinary apps that offer both recipes and instructional videos can be a disruptive innovation for digital publishing and food-based startups.
3. Social Media Kitchware - Social media-integrated cookware that stores and shares recipes can provide a disruptive innovation in kitchenware industry.
Industry Implications
1. Food and Creative Gaming Industry - The food and creative gaming industries can refer to social cooking games as a trend to disrupt the traditional gaming market and engage foodies.
2. Digital Publishing Industry - The digital publishing industry could incorporate extensive culinary apps as an opportunity to disrupt the traditional cookbook market and engage a wider audience.
3. Kitchenware and Technology Industry - The kitchenware and technology industries could implement social media-integrated cookware trends as an opportunity to disrupt the market with their innovations.
5 Featured, 45 Examples:
290,185 Total Clicks
Date Range:
Nov 11 — Sep 12
Trending:
Mild
Consumer Insight Topics:
