The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
Meghan Young — August 22, 2011 — World
References: quitofest & ibelieveinadv
The QuitoFest 2011 ad campaign bridges the gap between two pop culture phenomena: pop art and independent music. As though targeting all the Spanish hipsters out there, this is filled with iconic Warhol-esque images, from Campbell's Soup Cans to Coca Cola bottles. Rendered in a rather minimalist manner, these images may not bring to mind music in any forms, but it does symbolize a movement of sorts.
Conceived and executed by Ecuador-based ad agency BBDO, the QuitoFest 2011 ad campaign was illustrated by Diego Gavilanez. Copy written by Andrés Rodríguez, each poster reads "Vuele el Rock," which means "Rock Again" in Spanish. Paired with the images, the QuitoFest 2011 ad campaign appears to not only be asking people to support this festival once again, but to also embrace an era gone.
Conceived and executed by Ecuador-based ad agency BBDO, the QuitoFest 2011 ad campaign was illustrated by Diego Gavilanez. Copy written by Andrés Rodríguez, each poster reads "Vuele el Rock," which means "Rock Again" in Spanish. Paired with the images, the QuitoFest 2011 ad campaign appears to not only be asking people to support this festival once again, but to also embrace an era gone.
Trend Themes
1. Pop Art in Advertising - Opportunity to incorporate pop art elements into ad campaigns to create a visually striking and nostalgic appeal.
2. Minimalist Music Campaigns - Opportunity to use minimalist design to convey a message and create intrigue in music advertising.
3. Cultural Fusion in Marketing - Opportunity to combine different cultural elements to create unique and engaging advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate pop art and minimalist design techniques into advertising strategies to captivate audiences.
2. Music - Disruptive innovation opportunity: Use cultural fusion to create music campaigns that resonate with diverse audiences.
3. Event Management - Disruptive innovation opportunity: Incorporate pop art aesthetics into event marketing to attract a larger and more diverse attendee base.
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