Corelle Chip-Resistant Dinnerware Sold in Vending Machines
Meghan Young — June 23, 2011 — Art & Design
References: corelle & ibelieveinadv
What better way to advertise the new Corelle Chip-Resistant Dinnerware set than by placing it, unprotected, in a vending machine. Potential customer passersby would see this unique vending machine and be intrigued enough to purchase one or two. As they see the dishes drop without a chip or crack, they would be astonished and then completely sold on this dishware brand.
That is exactly what happened with the Corelle Chip-Resistant Dinnerware vending machine campaign. In fact, the company saw a 10% sales increase in one month because of it.
Conceived and executed by China-based ad agency Grey, the Corelle Chip-Resistant Dinnerware campaign had these custom-made vending machines placed in target areas to increase awareness of the brand. It was art directed by Marx Zhu, David Yang and Kevin Ji.
That is exactly what happened with the Corelle Chip-Resistant Dinnerware vending machine campaign. In fact, the company saw a 10% sales increase in one month because of it.
Conceived and executed by China-based ad agency Grey, the Corelle Chip-Resistant Dinnerware campaign had these custom-made vending machines placed in target areas to increase awareness of the brand. It was art directed by Marx Zhu, David Yang and Kevin Ji.
Trend Themes
1. Vending Machine Advertising - There are opportunities to create campaigns that combine vending machines and unique product experiences to increase product awareness and sales.
2. Chip-resistant Products - There are opportunities to develop products that are advertised as chip-resistant, which can provide a unique selling point and increase consumer interest.
3. Interactive Brand Experiences - There are opportunities to create interactive experiences with products to increase brand engagement and consumer interest.
Industry Implications
1. Advertising - There is potential for ad agencies to create unique vending machine campaigns that increase brand awareness and sales for their clients.
2. Dinnerware - There are opportunities for dinnerware manufacturers to create chip-resistant products and use unique advertising campaigns to increase consumer interest and sales.
3. Retail - Retailers could potentially use vending machines as a way to sell products in unique and unexpected ways, creating a memorable experience for customers and increasing sales.
1.4
Score
Popularity
Activity
Freshness
