The German Kapitonov 'Coca Cola Concept' is a Creative Can Revolution
Regan Canie — December 11, 2011 — Art & Design
References: behance.net & thedieline
The German Kapitonov 'Coca Cola Concept' puts a compact spin on the original tried and true cans to make buyers further appreciate the present-day designs.
The concept is simple, but nevertheless captivating, as Kapitonov takes iconic soda distributors including Sprite, Fanta, and Coca Cola, and uses their labels to encase tuna can-like packaging. Just a quick twist of a can-opener and you'd be able to sip the sweet saccharine beverage (but be careful of the sharp edges!)
The German Kapitonov 'Coca Cola Concept' might make you a little more mindful the next time you consume a carbonated drink and remind you that even commonplace packaging has an evolution history. Take a sip from this compact design and taste the sweetness that is Coca Cola.
The concept is simple, but nevertheless captivating, as Kapitonov takes iconic soda distributors including Sprite, Fanta, and Coca Cola, and uses their labels to encase tuna can-like packaging. Just a quick twist of a can-opener and you'd be able to sip the sweet saccharine beverage (but be careful of the sharp edges!)
The German Kapitonov 'Coca Cola Concept' might make you a little more mindful the next time you consume a carbonated drink and remind you that even commonplace packaging has an evolution history. Take a sip from this compact design and taste the sweetness that is Coca Cola.
Trend Themes
1. Compact Packaging - Opportunity for disruptive innovation: Develop compact packaging solutions for various consumer products to improve convenience and reduce waste.
2. Creative Can Designs - Opportunity for disruptive innovation: Explore unique and creative designs for beverage cans to enhance brand appeal and engage consumers.
3. Evolutionary Packaging - Opportunity for disruptive innovation: Rethink and redesign traditional packaging formats to showcase their evolution history and create memorable consumer experiences.
Industry Implications
1. Beverage Packaging - Opportunity for disruptive innovation: Develop innovative packaging solutions that revolutionize the beverage industry by enhancing convenience, sustainability, and branding.
2. Consumer Goods - Opportunity for disruptive innovation: Redesign packaging for various consumer goods to incorporate compact and creative elements that improve functionality and consumer experience.
3. Food Packaging - Opportunity for disruptive innovation: Explore new packaging formats for food products that combine compactness and creativity to attract consumers and differentiate brands.
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