'Taxitreats' Dispenses Goods on the Go
Harris Jay Rosenberg Alterman — April 11, 2012 — Unique
References: designboom & psfk
'TaxiTreats' is a small vending machine that is attached to the back of seats in taxis to allow passengers to purchase snacks, energy drinks and over-the-counter painkillers. The machine works with an electronic touch screen allowing for quick and easy use.
This idea was created by Brian Shimmerlik from New York University's Stern School of Business and Tomas Grosskopf from the Universidad de Buenos Aires. The pair recetnly won the New York City Economic Development Corporation’s Next Idea Competition, which will allow them to get their idea off the ground. Their prize included $17,500 and a free office space where they can flourish they business. With this idea and two driven minds behind it, it may not be long before New York City cabs all have vending machines in them.
Photo Credits: psfk, designboom
This idea was created by Brian Shimmerlik from New York University's Stern School of Business and Tomas Grosskopf from the Universidad de Buenos Aires. The pair recetnly won the New York City Economic Development Corporation’s Next Idea Competition, which will allow them to get their idea off the ground. Their prize included $17,500 and a free office space where they can flourish they business. With this idea and two driven minds behind it, it may not be long before New York City cabs all have vending machines in them.
Photo Credits: psfk, designboom
Trend Themes
1. In-car Vending Machines - As seen in the TaxiTreats vending machine, the introduction of in-car vending machines could be a useful opportunity in the automotive industry.
2. Smart Vending Machines - The TaxiTreats vending machine is equipped with an electronic touch screen to make it quick and easy to use, This trend presents an opportunity for additional industry innovation.
3. On-the-go Convenience - The rise of in-car vending machines, such as TaxiTreats, can offer new and convenient opportunities that meet modern lifestyles.
Industry Implications
1. Automotive - The ability to provide passengers the opportunity to purchase snacks or other items from an in-car vending machine may become a selling point in the automotive industry
2. Vending Machines - The vending machine industry would seem obvious to understand the opportunities at stake, but the TaxiTreats example is a manifestation of the industry's innovation.
3. Convenience Stores - The TaxiTreats vending machine and similar on-the-go convenience merchandises paves the way for convenience stores to consider alternative retail opportunities medium.
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