Daft Punk x Coca Cola Electrifies Pop with a New Look
Matt Ho — October 1, 2011 — Art & Design
References: coca-cola.fr & whitezine
Combine one of the biggest electro acts with a large soft drink company, and the Daft Punk x Coca Cola design is formed.
The French electronic duo are no strangers to Coke having collaborated with them before on two aluminum bottles. Now they're back with the Daft Punk x Coca Cola bottle, which is a little different than its predecessor. Instead of aluminum, the partners have opted for a classic look with a glass bottle instead. There will be two different designs sold: one has a silver Coca Cola branding and cap, while the other replaces the silver with gold. These colors were chosen as a nod to the helmets worn by Daft Punk. Hopefully these products will be sold worldwide, so keep a lookout!
The French electronic duo are no strangers to Coke having collaborated with them before on two aluminum bottles. Now they're back with the Daft Punk x Coca Cola bottle, which is a little different than its predecessor. Instead of aluminum, the partners have opted for a classic look with a glass bottle instead. There will be two different designs sold: one has a silver Coca Cola branding and cap, while the other replaces the silver with gold. These colors were chosen as a nod to the helmets worn by Daft Punk. Hopefully these products will be sold worldwide, so keep a lookout!
Trend Themes
1. Collaborative Branding - The rise of collaborations between artists and brands offers opportunities for innovative and eye-catching product designs.
2. Nostalgia Marketing - Using classic or retro design elements in product packaging can evoke a sense of nostalgia and appeal to consumers' desire for familiar and comforting experiences.
3. Limited Edition Collectibles - Creating limited edition versions of popular products can generate excitement and exclusivity among consumers, driving sales and brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage collaborations with popular artists to create unique and appealing product offerings.
2. Packaging and Design - Companies specializing in product packaging and design can explore opportunities to create visually striking and iconic collaborations.
3. Consumer Goods - The consumer goods industry can capitalize on the trend of limited edition collectibles to enhance brand value and create a sense of urgency among consumers.
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