Kraft's iSample Experience Ensures Only Some People Get Samples
Katherinev123 — December 29, 2011 — Business
Recently, Trend Hunter featured Kraft Foods' Jell-O Temptations vending machine, a dessert dispenser that analyzes your face before it gives you a sample. The technology behind the face-analyzing machine is called the 'iSample Experience,' and you can now see it in action in this video.
Kraft's iSample Experience, which was developed in conjunction with Intel Corp., makes sure you're old enough to try samples by scanning your face and, before you can try the free food sample, you must text a code or scan a barcode with your phone. Currently being tested in New York and Chicago, the iSample Experience robot will be used to test a variety of Kraft Foods (not just Jell-O) -- everything from Oscar Meyer meat to Oreos, says Jezebel.
Kraft's iSample Experience, which was developed in conjunction with Intel Corp., makes sure you're old enough to try samples by scanning your face and, before you can try the free food sample, you must text a code or scan a barcode with your phone. Currently being tested in New York and Chicago, the iSample Experience robot will be used to test a variety of Kraft Foods (not just Jell-O) -- everything from Oscar Meyer meat to Oreos, says Jezebel.
Trend Themes
1. Face-analyzing Technology - The iSample Experience robot uses face-analyzing technology to ensure only eligible individuals receive product samples.
2. Mobile Interaction - The iSample Experience requires users to text a code or scan a barcode with their phone to access samples, highlighting the trend of mobile interaction in marketing.
3. Personalized Sampling - The iSample Experience offers personalized sampling experiences by tailoring the product offerings based on individual preferences and eligibility.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution.
2. Technology and Software - The iSample Experience showcases the advancements in face recognition technology and highlights the potential for its application in various industries.
3. Marketing and Advertising - The iSample Experience demonstrates innovative approaches to consumer engagement and interactive marketing strategies.
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