Roundie Towels Make for Stylish and Spacious Beach Accessories
Victoria Beales — June 7, 2016 — Unique
References: thebeachpeople.au & instyle
Round beach towels are a new twist on a necessary summer accessory. The Roundie towel, from Australian brand The Beach People, comes in a range of stunning prints that are both eye-catching and unique. The towels are 60 inches in diameter, meaning they provide plenty of room for sharing a picnic with friends, or for carving out a little private space on a crowded beach.
The Roundie is also available in a Petite version (40 inches), ideal for kids. Not only is the Roundie an ideal beach accessory, it also makes for a cozy throw blanket to keep around the home. Leather carrying straps are also available through The Beach People for toting your Roundie with ease. InStyle notes that round beach towels have already taken off in Australia, but summer 2016 is sure to be the season that North American beach-goers lovingly adopt the style too.
The Roundie is also available in a Petite version (40 inches), ideal for kids. Not only is the Roundie an ideal beach accessory, it also makes for a cozy throw blanket to keep around the home. Leather carrying straps are also available through The Beach People for toting your Roundie with ease. InStyle notes that round beach towels have already taken off in Australia, but summer 2016 is sure to be the season that North American beach-goers lovingly adopt the style too.
Trend Themes
1. Round Beach Towels - Disruptive Innovation Opportunity: Create round beach towels with integrated technology, such as built-in cooling or heating features for added comfort.
2. Unique Prints - Disruptive Innovation Opportunity: Use innovative printing techniques, like watercolor or UV-reactive inks, to create unique and eye-catching designs on beach towels.
3. Versatile Use - Disruptive Innovation Opportunity: Design beach towels with multi-functional features, such as convertible straps that transform into beach bags or pillows for added convenience.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Collaborate with fashion designers to create high-end and customizable round beach towels that match swimwear collections.
2. Home Decor - Disruptive Innovation Opportunity: Partner with home decor brands to create round beach towels that can be easily incorporated into interior design as statement pieces or wall art.
3. Outdoor Recreation - Disruptive Innovation Opportunity: Work with outdoor gear companies to develop round beach towels with built-in features like waterproof pockets or sand-repellent technology for outdoor enthusiasts.
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