This Beach Towel Design by Cineplex Provides a Free Trip to the Movies
Laura McQuarrie — July 27, 2016 — Marketing
References: youtu.be & marketingmag
Cineplex Entertainment is now using fun beach towel designs as part of a campaign called 'Weather or Not' to drive people to visit its theaters and catch a show.
The white towels feature black graphics and lines of text on them that remind of the printed ticket slips that are giving out at the movie theater. The towels say: "There's nothing entertaining about a sunburn. Redeem this ticket for one free movie."
Many movie theaters are experiencing low attendance for reasons that include everything from high ticket prices to consumers preferring to see movies on their own schedules. Creative campaigns like these ones help to remind how entertaining it can be to catch a film at the theater, especially while there are so many other summer activities to be done.
The white towels feature black graphics and lines of text on them that remind of the printed ticket slips that are giving out at the movie theater. The towels say: "There's nothing entertaining about a sunburn. Redeem this ticket for one free movie."
Many movie theaters are experiencing low attendance for reasons that include everything from high ticket prices to consumers preferring to see movies on their own schedules. Creative campaigns like these ones help to remind how entertaining it can be to catch a film at the theater, especially while there are so many other summer activities to be done.
Trend Themes
1. Creative Marketing Campaigns - Opportunity for businesses to create unique and engaging campaigns to capture customer attention and drive sales.
2. Personalized Merchandise - The trend of offering customized or themed merchandise as a promotional tool to enhance brand loyalty and customer engagement.
3. Experiential Marketing - Utilizing immersive experiences and interactive elements to create memorable connections with consumers and increase brand affinity.
Industry Implications
1. Movie Theaters - Movie theaters can harness the power of creative campaigns to attract customers and increase attendance by offering unique and enjoyable experiences.
2. Retail and E-commerce - Retailers and online businesses can adopt the trend of personalized merchandise to entice customers and differentiate themselves in a crowded market.
3. Hospitality and Travel - Hotels, resorts, and travel companies can leverage experiential marketing to create unforgettable guest experiences, fostering customer loyalty and positive reviews.
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