Supreme's Branded Hats Utilize Furry Fabric, Strange Imagery and More
Riley von Niessen — August 18, 2016 — Fashion
References: supremenewyork & hypebeast
Supreme, the iconic New York-based skate brand that's remained popular since it was founded back in the 1990s, has released its much-anticipated collection of branded hats.
While many feature its iconic brand name within the red box logo on the front, others are diversified by straying from it. This includes a hat that states "illegal business controls america" on the front, one which shows the face of a menacing monster and another with an image of an astronaut floating through space. Other versions of the branded hats make use of a different typography that's normally seen from the brand -- using Helvetica, cursive or simply using a capital 'S' logo.
What's most interesting about the collection of branded hats however its the company's use of unconventional fabrics -- with patterned fleece, felt, metallic leather and more constructing the headwear.
While many feature its iconic brand name within the red box logo on the front, others are diversified by straying from it. This includes a hat that states "illegal business controls america" on the front, one which shows the face of a menacing monster and another with an image of an astronaut floating through space. Other versions of the branded hats make use of a different typography that's normally seen from the brand -- using Helvetica, cursive or simply using a capital 'S' logo.
What's most interesting about the collection of branded hats however its the company's use of unconventional fabrics -- with patterned fleece, felt, metallic leather and more constructing the headwear.
Trend Themes
1. Unconventional Hat Designs - Opportunity for fashion brands to push boundaries and experiment with unique and unconventional hat designs.
2. Diversified Typography - Potential for graphic designers to explore new typographic styles and create innovative designs for branded hats.
3. Unconventional Fabrics in Headwear - Opportunity for textile manufacturers to introduce unconventional materials and fabrics in the production of hats, allowing for unique and eye-catching designs.
Industry Implications
1. Fashion - The fashion industry can explore unconventional hat designs to push the boundaries of traditional fashion trends and capture the attention of consumers.
2. Graphic Design - Graphic designers can capitalize on the trend of diversified typography in branded hats to create visually striking and unique designs.
3. Textile Manufacturing - Textile manufacturers have the opportunity to innovate by introducing unconventional fabrics and materials in the production of headwear, creating hats with unique textures and visual appeal.
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