This Theater Offered Collectible Tickets for the New James Bond Movie
Katherine Pendrill — February 23, 2016 — Marketing
References: regmovies & firstshowing.net
To celebrate the release of 'Spectre,' Regal Cinemas offered collectible tickets to super fans. In recent years, movie theaters have been looking for clever ways to enhance the in-theater experience. This promotion gave fans a chance to commemorate the release of a new movie with a limited-edition collectible.
To promote the premier of Spectre last fall, Regal Cinemas offered a special promotion for fans. For $100, any movie-goer could purchase a special ticket that allowed them to see a screening of the movie once a day for the entire run of the film. To make the experience even more special, Regal Cinemas provided these super fans with a collectible ticket made from black anodized steel and laser etched with the Spectre symbol. Fans could even have their ticket personalized with their name.
The Spectre promotion demonstrates a unique way that cinemas can personalize the in-theater experience with special tickets and other collectibles.
To promote the premier of Spectre last fall, Regal Cinemas offered a special promotion for fans. For $100, any movie-goer could purchase a special ticket that allowed them to see a screening of the movie once a day for the entire run of the film. To make the experience even more special, Regal Cinemas provided these super fans with a collectible ticket made from black anodized steel and laser etched with the Spectre symbol. Fans could even have their ticket personalized with their name.
The Spectre promotion demonstrates a unique way that cinemas can personalize the in-theater experience with special tickets and other collectibles.
Trend Themes
1. Personalized Movie Experiences - Cinemas can enhance the in-theater experience by offering personalized tickets and collectibles.
2. Limited-edition Collectibles - Offering limited-edition collectibles can attract super fans and boost revenue for movie theaters.
3. Memorabilia Promotions - Promoting movies with exclusive memorabilia like collectible tickets can create excitement and generate buzz.
Industry Implications
1. Movie Theaters - Movie theaters have the opportunity to personalize the in-theater experience through special tickets and collectibles.
2. Entertainment Merchandise - The entertainment merchandise industry can benefit from offering limited-edition collectibles related to movies.
3. Promotional Marketing - Promotional marketing companies can create impactful campaigns by incorporating exclusive memorabilia promotions for movies.
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