This Hunger Games Promotion Involved Collectible Movie Tickets
Katherine Pendrill — February 23, 2016 — Marketing
In order to promote the release of 'The Hunger Games: Mockingjay – Part 2' last fall, Regal Entertainment Group provided fans with collectible movie tickets. The promotion was designed to appeal to super fan who were looking for a way to mark the release of the last Hunger Games movie.
The promotional campaign involved the issuing of 1,000 Regal Ultimate Tickets. These collectible movie tickets allowed fans to view Mockingjay Part 2 once a day for the length of its entire run in theaters. Fans who purchased the limited-edition ticket were also given a special laser-etched card decorated with the iconic Mockingjay symbol. These cards were even personalized with the recipients name in order to give fans a sense of ownership over the film.
The promotional campaign is part of a growing push to provide movie-goers with a more personalized viewing experience.
The promotional campaign involved the issuing of 1,000 Regal Ultimate Tickets. These collectible movie tickets allowed fans to view Mockingjay Part 2 once a day for the length of its entire run in theaters. Fans who purchased the limited-edition ticket were also given a special laser-etched card decorated with the iconic Mockingjay symbol. These cards were even personalized with the recipients name in order to give fans a sense of ownership over the film.
The promotional campaign is part of a growing push to provide movie-goers with a more personalized viewing experience.
Trend Themes
1. Collectible Movie Tickets - Opportunity for theaters to create limited-edition movie tickets that cater to super fans and enhance the movie-going experience.
2. Personalized Viewing Experience - Opportunity to offer personalized movie experiences that give viewers a sense of ownership over the film.
3. Promotional Campaigns - Opportunity for businesses to create unique and engaging promotional campaigns to drive interest in movie releases.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to leverage collectible movie tickets and personalized viewing experiences to attract and retain consumers.
2. Marketing - Opportunity for marketers to utilize unique promotional campaigns, such as limited-edition movie tickets, to generate excitement and engagement with their target audience.
3. Film Distribution - Opportunity for film distributors to collaborate with theaters to create exclusive movie ticket offerings that incentivize fans to see movies multiple times.
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