The Starbucks Mobile App Lets Users Skip the Line for Their Customized Drink
Cadhla Gray — September 22, 2015 — Tech
References: engadget & fastcodesign
Thanks to the new Starbucks mobile app, people in the United States no longer have to dread the long line full of tired and angry strangers waiting for their morning jolt of caffeine. The mobile ordering app allows users to place their order, however specific it may be, before entering the store, which will then automatically skip the line and print out in front of the barista.
Whether you prefer soy, two percent or lactose-free milk, one pump of PSL flavor or four and chocolate, vanilla or cinnamon dusting -- all 80,000 possibilities are available to customize each beverage. The app displays users' most recent or favorite order, which local Starbucks is the least busy and how long the wait time will be.
The Starbucks mobile app will increase order accuracy as well as sales. The pilot program took place in Oregon last year and was a success, making its way across the nation, with big companies like McDonald's and Chipotle right behind them in launching mobile-ordering apps as well.
Whether you prefer soy, two percent or lactose-free milk, one pump of PSL flavor or four and chocolate, vanilla or cinnamon dusting -- all 80,000 possibilities are available to customize each beverage. The app displays users' most recent or favorite order, which local Starbucks is the least busy and how long the wait time will be.
The Starbucks mobile app will increase order accuracy as well as sales. The pilot program took place in Oregon last year and was a success, making its way across the nation, with big companies like McDonald's and Chipotle right behind them in launching mobile-ordering apps as well.
Trend Themes
1. Mobile Ordering Apps - Disruptive innovation opportunity: Develop a mobile ordering app for businesses in the food service industry to improve order accuracy and increase sales.
2. Customized Beverages - Disruptive innovation opportunity: Create a platform that allows customers to easily customize their orders for any food or beverage establishment.
3. Real-time Order Updates - Disruptive innovation opportunity: Build a system that provides customers with real-time updates on wait times and order status for various businesses.
Industry Implications
1. Food Service - Disruptive innovation opportunity: Integrate mobile ordering apps into the food service industry to streamline the ordering process and enhance customer experience.
2. Coffee Shops - Disruptive innovation opportunity: Implement customized beverage options in coffee shops to attract customers who seek personalized drink experiences.
3. Technology - Disruptive innovation opportunity: Develop innovative solutions that provide real-time updates and enhance the efficiency of various industries with similar needs as Starbucks.
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