Burger King Japan Introduces Colorful Red and Black Burgers
Laura McQuarrie — June 22, 2015 — Lifestyle
References: burgerkingjapan.co.jp & prexamples
Over the past year, Burger King Japan introduced a number of black burgers, including the Kuro and Ninja. Aiming to take colorful burgers to the next level, the brand is introducing a pair of red and black burgers.
The Aka Samurai (Red Samurai) burger gets its color from the use of tomato powder combined with the flour for the bun. It also comes with a red-colored cheese and a fiery 'Angry Sauce.' The black Kuro Shogan and Kuro Taisho burgers are both infused with bamboo charcoal and come with an equally as dark 'Black Hashed Sauce.'
Burger King Japan is also introducing new black and red pies, which are just as colorful as the black and red burger buns. Now that adventurous foodies are inspiring the average consumer to branch out with their food choices, unusual colors in food are becoming commonplace.
The Aka Samurai (Red Samurai) burger gets its color from the use of tomato powder combined with the flour for the bun. It also comes with a red-colored cheese and a fiery 'Angry Sauce.' The black Kuro Shogan and Kuro Taisho burgers are both infused with bamboo charcoal and come with an equally as dark 'Black Hashed Sauce.'
Burger King Japan is also introducing new black and red pies, which are just as colorful as the black and red burger buns. Now that adventurous foodies are inspiring the average consumer to branch out with their food choices, unusual colors in food are becoming commonplace.
Trend Themes
1. Colorful Burgers - The introduction of red and black burgers by Burger King Japan shows a trend towards novel and visually striking food options.
2. Unusual Colors in Food - The increasing acceptance of unusual food colors, such as red and black, indicates a trend towards more daring and unique culinary experiences.
3. Adventurous Foodies - The influence of adventurous foodies is pushing the boundaries of conventional food choices and encouraging experimentation with colorful and unconventional ingredients.
Industry Implications
1. Fast Food Chains - Fast food chains can explore innovative menu offerings, like colorful burgers, to attract customers looking for unique dining experiences.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of unusual colors in food by developing and marketing visually appealing and Instagrammable products.
3. Restaurant Industry - Restaurants can differentiate themselves in the market by incorporating unusual food colors, like red and black, into their menu items, sparking curiosity and delighting customers.
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