The New McDonalds Mini Meals May Replace the Supersize Option
Rebecca Byers — June 11, 2015 — Lifestyle
References: eater
In a stark contrast to its infamous SuperSize option, the recently announced McDonald's Mini Meals trial is an intriguing move by the brand that speaks to their desire to meet evolving consumer interests. In a time when discerning millennials are opting for fresher, healthier meal options and the slow food movement, larger brands like McDonald's who previously marketed their business around consistency and freshness are tasked with reimagining their image.
Each of the McDonald's Mini Meals fall in the range of approximately 660 to 880-calories, despite the fact that it is only the sandwich portion of the meal that has been shrunken in size.
The new McDonald's Mini Meals range will also include a new sandwich, the Signature Burger, which has two patties and white cheddar cheese on a potato bun.
Each of the McDonald's Mini Meals fall in the range of approximately 660 to 880-calories, despite the fact that it is only the sandwich portion of the meal that has been shrunken in size.
The new McDonald's Mini Meals range will also include a new sandwich, the Signature Burger, which has two patties and white cheddar cheese on a potato bun.
Trend Themes
1. Miniaturized Fast Food - Entrepreneurs can explore opportunities to create miniaturized versions of popular fast food items to cater to the evolving consumer demand for smaller, healthier options.
2. Healthier Fast Food - Fast food chains can embrace the trend of offering healthier meal options to cater to the growing demand for fresher, more nutritious food among discerning millennials.
3. Reimagining Brand Image - Established brands can take inspiration from McDonald's Mini Meals trial to rebrand themselves and cater to changing consumer interests, leveraging the popularity of the slow food movement.
Industry Implications
1. Fast Food Industry - The fast food industry can explore disruptive innovation opportunities by introducing mini meals and healthier options to tap into the evolving consumer preferences and stay relevant in the market.
2. Food Tech Industry - Companies in the food tech industry can leverage the trend of miniaturized fast food and develop innovative solutions for creating healthier, downsized versions of popular fast food items.
3. Marketing and Branding Industry - Marketing and branding professionals can help businesses in the food industry rebrand themselves and create a new image that aligns with the demand for fresher, healthier food options, as exemplified by McDonald's Mini Meals trial.
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