The LeBron 12 is Designed For Maximum Explosiveness
Rahul Kalvapalle — September 17, 2014 — Fashion
The LeBron 12 is truly a next-generation basketball shoe. This shoe brings together advanced performance technology with a jaw-dropping, modern design, elevating your visual dopeness and court performance to new levels.
The shoe's outsole is studded with five visible Nike Zoom Air bags that work to enhance wearers' natural motion while providing augmented explosiveness with each step. The system is mapped to the pressure points of the foot, which is where it can have the maximal effect for basketball performance.
The LeBron 12 is also equipped with Dynamic Flywire cables that provide unrivaled lockdown support to enhance James' already ridiculous combination of speed and strength.
The initial release includes a selection of seven colorways inspired by different facets of James' game, his physical attributes and statistical superiority. The different colorways will be released over a period of three months between October and December 2014.
The shoe's outsole is studded with five visible Nike Zoom Air bags that work to enhance wearers' natural motion while providing augmented explosiveness with each step. The system is mapped to the pressure points of the foot, which is where it can have the maximal effect for basketball performance.
The LeBron 12 is also equipped with Dynamic Flywire cables that provide unrivaled lockdown support to enhance James' already ridiculous combination of speed and strength.
The initial release includes a selection of seven colorways inspired by different facets of James' game, his physical attributes and statistical superiority. The different colorways will be released over a period of three months between October and December 2014.
Trend Themes
1. Explosiveness-enhancing Shoe Tech - Innovative technologies that enhance the wearer's natural motion and provide augmented explosiveness with each step are being developed by shoe manufacturers for use in athletic footwear.
2. Pressure-mapping Performance Tech - Pressure mapping technology mapped to the pressure points of the foot can have a maximal effect for basketball performance and has the potential to enhance athletic performance in other sports as well.
3. Lockdown Support Shoe Tech - Dynamic Flywire cables that provide unrivaled lockdown support is being utilized by shoemakers to enhance speed and strength for athletes in different sports.
Industry Implications
1. Sports Shoes - Companies manufacturing athletic shoes are leveraging cutting-edge technology to develop shoes that improve athletic performance.
2. Athletic Apparel - Innovations in athletic shoe technology are leading to increased innovation in other athletic apparel to enhance comfort and performance.
3. Sporting Goods - The use of pressure mapping and lockdown support technology in athletic footwear can potentially be marketed to companies manufacturing sporting equipment for athletes in different sports to improve overall performance.
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