Millennials unplug to enjoy movie and television-inspired board games
Implications - As consumers begin to plan time to "unplug," millennials are choosing pop culture-inspired board games that bring a part of the digital world into tech-free time. In opting for traditional board games updated with themes inspired by modern television series', video games and movies, consumers are making a conscious decision to partake in a tech-free activity but do so in a way that relates to their specific interests.
Workshop Question - How can your brand connect with consumers without incorporating technologies into your product or service?
Trend Themes
1. Pop Culture-inspired Board Games - Consumers are seeking to unplug from technology by playing traditional board games updated with themes inspired by modern television series', video games and movies.
2. Cinematically Themed Card and Dice Games - Consumers are seeking more immersive entertainment experiences, leading to the blending of different verticals, such as traditional board games and the horror film industry.
3. Fantasy-themed Playing Cards - Products such as Game of Thrones playing cards tap into the fandom of popular TV shows and novels, providing fans with a physical product that captures the essence of the show's themes and aesthetic.
Industry Implications
1. Toy and Board Game Industry - Design and create pop culture-inspired board games and card decks to meet the needs of consumers seeking to unplug and engage in traditional activities.
2. Entertainment Industry - Collaborate with traditional board game designers to produce board games, card decks, and dice games themed around popular television series and films.
3. Fantasy Merchandise Industry - Create physical merchandise such as playing cards, puzzles, and figurines that capture the essence of popular fantasy TV shows and novels, such as Game of Thrones.
5 Featured, 45 Examples:
215,565 Total Clicks
Date Range:
Nov 13 — Feb 16
Trending:
Mild
Consumer Insight Topics:
