Streetwear clothing and accessories are adapted with plant-based materials
Trend - Brands within the streetwear space are increasingly prioritizing sustainable production with the use of plant-based materials in their collections. With young consumers typically being the marketed demographic for streetwear, amalgamating this style with these generations' environmentally conscious values enhances the appeal of vegan clothing and accessories.
Insight - Millennials and Gen Z are the target demographics for most streetwear brands, and they tend to prefer the small handful of companies that have branded themselves as mainstays in streetwear. However, a big draw that pushes young consumers to new brands is when companies establish and uphold progressive policies and values–like the promotion of social causes or eco-conscious production. Being able to purchase both to their tastes and in alignment with their values is important for young consumers as they navigate the political and social issues that exist today.
Insight - Millennials and Gen Z are the target demographics for most streetwear brands, and they tend to prefer the small handful of companies that have branded themselves as mainstays in streetwear. However, a big draw that pushes young consumers to new brands is when companies establish and uphold progressive policies and values–like the promotion of social causes or eco-conscious production. Being able to purchase both to their tastes and in alignment with their values is important for young consumers as they navigate the political and social issues that exist today.
Workshop Question - Where in the production process could your brand adopt more eco-friendly practices?
Trend Themes
1. Sustainable Streetwear - Streetwear brands are increasingly prioritizing sustainable production with the use of plant-based materials.
2. Plant-based Materials - Designers and brands are introducing sustainable and vegan apparel and accessory pieces made with alternative kinds of leather and plant-based materials.
3. Renewable Materials - Footwear brands are introducing innovative new plant-based performance shoes and experimenting with new materials for their designs, such as renewable plant-based materials and harvested algae.
Industry Implications
1. Fashion - Fashion professionals can reference these trends in sustainable and vegan apparel and accessory pieces made with alternative kinds of leather, plant-based materials, and upcycled designs.
2. Footwear - Footwear professionals can draw inspiration from innovative plant-based performance shoes and new materials used for sustainable and functional designs.
3. Retail - Retail professionals can look to all-vegan retail concepts and sustainable vegan streetwear collections as disruptive innovation opportunities for conscious retail.
