Jack Hudspith & Ben Pawle's Cheery Design Aims to Alleviate Road Rage
Architect Jack Hudspith collaborates with product designer Ben Pawle on a pair of urban cycling gloves that are meant to inject metropolitan streets with optimism and cheerfulness. Each glove boasts two smiley faces on each side — one reflective and one cushioned. While the former provides visibility during the day and the night, the other adds a little extra comfort for the lengthy bike ride.
The two creatives launch the urban cycling gloves under the Loffi brand name. The product is water-resistant and windproof. The functional and aesthetically delightful gloves are specifically designed to combat the "complex issue of road rage." Jack Hudspith and Ben Pawle hope that by flashing a smiley face at drivers, people can ease-up and be calmer and safer on the road.
The two creatives launch the urban cycling gloves under the Loffi brand name. The product is water-resistant and windproof. The functional and aesthetically delightful gloves are specifically designed to combat the "complex issue of road rage." Jack Hudspith and Ben Pawle hope that by flashing a smiley face at drivers, people can ease-up and be calmer and safer on the road.
Trend Themes
1. Urban Cycling Safety - Cheerful accessories for cyclists that increase visibility and safety on urban roads.
2. Innovative Cycling Gear - Designs that combine functionality, comfort, and aesthetics in order to enhance the cycling experience.
3. Mental Health in Transportation - Exploring ways to improve the mental health and well-being of individuals on the road through creative designs.
Industry Implications
1. Sporting Goods - Developing and marketing innovative cycling gear for commuters and enthusiasts alike.
2. Health and Wellness - Creating products that promote physical and mental well-being, such as gloves that increase visibility and positivity during the daily commute.
3. Transportation and Logistics - Exploring new ways to tackle the complex issue of road rage and promoting safe and positive behavior on the road.
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