Personal care products are differentiated by palm oil-free claims
Trend - Where once palm oil served as a staple ingredient across the personal care space, increasingly brands are choosing to position their products without it. Ranging from deodorants to soaps, these examples showcase the shift away from the ingredient.
Insight - Mass-produced palm oil has been shown to be destructive to natural environments and the species living within these ecosystems. As a result, consumers keen to use their purchasing power to avoid potentially harmful production processes are seeking sustainable alternative products to mitigate environmental damage.
Insight - Mass-produced palm oil has been shown to be destructive to natural environments and the species living within these ecosystems. As a result, consumers keen to use their purchasing power to avoid potentially harmful production processes are seeking sustainable alternative products to mitigate environmental damage.
Workshop Question - How can your brand maximize the commitments it's made towards sustainability?
Trend Themes
1. Sustainable Alternatives - Consumers are seeking sustainable alternative products to mitigate environmental damage caused by mass-produced palm oil.
2. Packaging Innovation - Brands are offering subtly adjusted packaging designs that match the changing lifestyles and preferences of the mainstream.
3. Natural Ingredients - Brands are using natural and palm oil-free ingredients to appeal to consumers that are conscious about animal welfare and the environment.
Industry Implications
1. Personal Care - Personal care brands are creating new solutions that range from deodorants to hair care and makeup products.
2. Beauty - Beauty brands are investing in eco-friendly and sustainable ingredients and packaging designs.
3. Consumer Goods - Consumer goods companies are offering sustainable alternatives and implementing packaging innovation to appeal to eco-conscious consumers.
