Veja's 'Campo' is Made Entirely from Clean, Bio-Based Materials
Laura McQuarrie — February 11, 2019 — Eco
References: veja-store & fastcompany
'Campo' is a new vegan sneaker from Veja that is plant-based and biodegradable yet remarkably leather-like in terms of looks. Each and every component of the eco-friendly sneaker has been carefully considered, from the sneaker's upper made with resin from the corn waste industry to the lining made of recycled polyester.
When it comes to shopping for vegan-friendly footwear, many consumers are forced to settle for leather alternatives that are made from plastic. While these styles often make convincing replacements for leather in terms of looks, they tend to be harsh on the environment. Similarly, many sneaker brands choose to make the soles of their shoes from plastic but Veja sets itself apart with footwear featuring soles made of wild rubber sourced from the Amazonian forest.
When it comes to shopping for vegan-friendly footwear, many consumers are forced to settle for leather alternatives that are made from plastic. While these styles often make convincing replacements for leather in terms of looks, they tend to be harsh on the environment. Similarly, many sneaker brands choose to make the soles of their shoes from plastic but Veja sets itself apart with footwear featuring soles made of wild rubber sourced from the Amazonian forest.
Trend Themes
1. Biodegradable Vegan Sneakers - The development of biodegradable vegan sneakers presents an opportunity for the fashion industry to offer sustainable and cruelty-free footwear options.
2. Bio-based Materials - The use of clean, bio-based materials in products like Veja's 'Campo' sneakers opens doors for innovation in sustainable manufacturing.
3. Eco-friendly Footwear - The demand for eco-friendly footwear creates a market for companies to develop innovative solutions that prioritize environmental sustainability.
Industry Implications
1. Fashion Industry - The fashion industry can explore the production of biodegradable vegan sneakers as a disruptive innovation opportunity to meet the rising demand for sustainable and cruelty-free fashion.
2. Sustainable Manufacturing - The adoption of bio-based materials in products like Veja's 'Campo' sneakers presents a disruptive innovation opportunity for the manufacturing industry to embrace sustainable practices.
3. Environmental Sustainability - Industries across various sectors can leverage the demand for eco-friendly footwear to drive disruptive innovation towards sustainable products and practices.
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