Caliroots Features its ESSENTIALS Line in the New SS19 Lookbook
Caliroots unveils its latest selection for the Spring/Summer 2019 season and it features a plethora of designs including its ESSENTIALS line full of in-house goods. This is accompanied by some pieces by brands such as Ralph Lauren, New Balance, Stussy, Butter Goods, Heron Preston, Asics, and more.
The most notable component of the new seasonal lookbook is behind the scenes -- all of the photos are individually captured with the sleek 'OnePlus 7 Pro Series' smartphone. It makes great use of the phone's main 48 MP camera, which develops clarity with its ultrashot feature, large aperture, and optical image stabilization. Notably, Caliroots is also making the phone available for purchase through a raffle and dropping the Almond colorway of the phone in the upcoming weeks.
The most notable component of the new seasonal lookbook is behind the scenes -- all of the photos are individually captured with the sleek 'OnePlus 7 Pro Series' smartphone. It makes great use of the phone's main 48 MP camera, which develops clarity with its ultrashot feature, large aperture, and optical image stabilization. Notably, Caliroots is also making the phone available for purchase through a raffle and dropping the Almond colorway of the phone in the upcoming weeks.
Trend Themes
1. Smartphone-shot Fashion Editorials - Disruptive innovation opportunity: Expanding the use of smartphone photography in fashion editorials can lead to more accessible and cost-effective content creation for brands.
2. In-house Goods in Fashion Collections - Disruptive innovation opportunity: Emphasizing in-house goods in fashion collections enables brands to have more control over design, quality, and pricing.
3. Camera Technology in Smartphones - Disruptive innovation opportunity: Advancements in camera technology in smartphones, such as high resolution and image stabilization, can revolutionize the way professional photography is done.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating smartphone-shot fashion editorials into the fashion industry can disrupt traditional photography methods and create new opportunities for content creation and marketing campaigns.
2. Technology - Disruptive innovation opportunity: The development of advanced camera technology in smartphones can disrupt the photography industry, providing a more accessible and convenient alternative for consumers.
3. Retail - Disruptive innovation opportunity: Brands like Caliroots offering exclusive products and smartphone purchase options through raffles can create buzz and attract new customers in the competitive retail industry.
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