nat-2's 'Fungi Line' Introduces Luxe Vegan Shoes Made from Real Fungus
Laura McQuarrie — April 25, 2018 — Eco
nat-2's 'Funghi Line' was recently launched as a high-end, vegan footwear selection made from real tree fungus. This innovative, animal-free material is combined with other natural ones, including "eco-cotton frottee, microfibre suede from recycled PET bottles, real cork insoles and real rubber outsoles."
The "mushroom leather" sneakers are said to have an unbelievably soft feel and a vintage look that will appeal to many style-conscious consumers.
In the same way that many consumers are now taking a more ethical approach to eating through plant-based products, people are also examining other aspects of their lifestyle, especially when it comes to fashion. As such, a number of designers are now launching sustainable, vegan apparel and accessory pieces made with alternative kinds of leather.
The "mushroom leather" sneakers are said to have an unbelievably soft feel and a vintage look that will appeal to many style-conscious consumers.
In the same way that many consumers are now taking a more ethical approach to eating through plant-based products, people are also examining other aspects of their lifestyle, especially when it comes to fashion. As such, a number of designers are now launching sustainable, vegan apparel and accessory pieces made with alternative kinds of leather.
Trend Themes
1. Sustainable Vegan Fashion - The rise of sustainable, vegan fashion offers an opportunity for designers to create innovative apparel and accessory pieces using alternative materials like mushroom leather.
2. Ethical Consumerism - As consumers become more conscious of their impact on the environment, there is an opportunity for businesses to cater to their ethical preferences by offering products made from sustainable and cruelty-free materials like mushroom leather.
3. Natural Material Innovation - The development of mushroom leather and other eco-friendly materials presents an opportunity for companies to innovate and create alternative products that are both stylish and sustainable.
Industry Implications
1. Footwear - The footwear industry can leverage mushroom leather as a disruptive innovation opportunity to cater to the growing demand for sustainable and cruelty-free products.
2. Fashion Accessories - The fashion accessories industry can explore mushroom leather as a disruptive innovation opportunity to introduce sustainable and cruelty-free alternatives to traditional leather products.
3. Textile and Apparel - The textile and apparel industry can embrace mushroom leather as a disruptive innovation opportunity to create sustainable and stylish alternative materials for clothing and accessories.
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