Stella McCartney and adidas Reinvented the Stan Smith Sneaker
Laura McQuarrie — September 5, 2018 — Eco
References: stellamccartney
adidas' legendary Stan Smith sneaker has been reinterpreted time and time again in collaboration with various partners and Stella McCartney recently joined with adidas to introduce the first-ever all-vegan leather iteration of the shoe.
While the design of the sneaker remains fairly true to its original form, the use of non-leather materials follows Stella McCartney's commitment to cruelty-free fashion and accessories. In celebration of Stella McCartney's birthday week, the shoes will soon be available online and in stores, featuring a design that replaces the iconic striped sides with Stella's star motif.
As well as putting an emphasis on cruelty-free materials, the collaboration also gives consumers the chance to trade in pre-loved pairs of adidas Stan Smith sneakers to get 10% a new pair of the Stella #StanSmith sneakers, which are available for both men and women.
While the design of the sneaker remains fairly true to its original form, the use of non-leather materials follows Stella McCartney's commitment to cruelty-free fashion and accessories. In celebration of Stella McCartney's birthday week, the shoes will soon be available online and in stores, featuring a design that replaces the iconic striped sides with Stella's star motif.
As well as putting an emphasis on cruelty-free materials, the collaboration also gives consumers the chance to trade in pre-loved pairs of adidas Stan Smith sneakers to get 10% a new pair of the Stella #StanSmith sneakers, which are available for both men and women.
Trend Themes
1. Vegan Leather Sneakers - The introduction of all-vegan leather sneakers creates an opportunity for the fashion industry to tap into the growing demand for cruelty-free products.
2. Cruelty-free Fashion - The collaboration between Stella McCartney and adidas highlights the increasing popularity of cruelty-free fashion, presenting an opportunity for brands to align with ethical consumer preferences.
3. Sustainable Sneaker Collaborations - The collaboration between Stella McCartney and adidas showcases the trend of brands partnering to create sustainable and environmentally-friendly footwear, fostering innovation in the sneaker industry.
Industry Implications
1. Fashion Industry - The introduction of vegan leather sneakers presents an opportunity for fashion brands to explore cruelty-free alternatives and cater to consumers seeking sustainable and ethical fashion choices.
2. Footwear Industry - The collaboration between Stella McCartney and adidas illustrates the potential for innovation within the footwear industry by showcasing sustainable materials and ethical production methods.
3. Sneaker Industry - The introduction of all-vegan leather Stan Smith sneakers signals a disruptive innovation opportunity for sneaker brands to incorporate more sustainable and cruelty-free materials into their product lines.
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