VIVOBAREFOOT's Primus Lite II Bio is Made with Renewable Materials
Laura McQuarrie — May 22, 2019 — Eco
References: vivobarefoot & prnewswire
There are plenty of footwear brands producing ethical and sustainable shoes but finding these traits within the category of performance shoes can be a challenge—fortunately, VIVOBAREFOOT is now introducing its innovative new Primus Lite II Bio as one of the world's first plant-based performance shoes. These unisex and vegan shoes are made with over more than 30% renewable plant-based materials, including Bio TPU made from yellow dent field corn, natural rubber and harvested algae called Bloom. Thanks to its unique materials, the sustainable and highly efficient shoe design weighs about 10% less than today's standard performance shoes.
The Primus Lite II Bio is now available as part of a limited run and represents VIVOBAREFOOT's goal of working towards using 100% bio-based materials in future versions of the product.
The Primus Lite II Bio is now available as part of a limited run and represents VIVOBAREFOOT's goal of working towards using 100% bio-based materials in future versions of the product.
Trend Themes
1. Plant-based Performance Shoes - The use of renewable materials in performance shoes can disrupt the traditional footwear industry and appeal to eco-conscious consumers.
2. Bio TPU - The use of Bio TPU made from yellow dent field corn can disrupt the synthetic plastics industry by providing a sustainable alternative for materials.
3. Lightweight Performance Shoes - The innovation of using harvested algae called Bloom in the design of shoes can lead to the creation of more lightweight and efficient performance shoes.
Industry Implications
1. Footwear - Footwear companies looking to appeal to eco-conscious consumers can innovate by using renewable and sustainable materials in their products.
2. Renewable Materials - The use of renewable materials in various industries such as fashion and automotive can disrupt traditional manufacturing methods and provide eco-friendly solutions to consumers.
3. Synthetic Plastics - The emergence of sustainable alternatives to synthetic plastics, such as Bio TPU made from renewable materials, can disrupt the synthetic plastics industry and provide greener alternatives for consumers.
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