Social media platforms promote well-being via popular campaign methods
Trend - The promotion of health is being prioritized on social media platforms in a variety of familiar campaign formats. This enhanced focus comes in response to growing consumer concerns about the impact of online communities on mental well-being, and various social and political issues.
Insight - With the focus on health and wellness in recent years, consumers have also begun prioritizing their mental health to an increasing degree. In turn, they have become increasingly cognizant of the impact social media can have on their mental wellbeing. This negative stigma surrounding social media can be battled by using shared digital spaces to improve consumers' mental health, as opposed to hinder it.
Insight - With the focus on health and wellness in recent years, consumers have also begun prioritizing their mental health to an increasing degree. In turn, they have become increasingly cognizant of the impact social media can have on their mental wellbeing. This negative stigma surrounding social media can be battled by using shared digital spaces to improve consumers' mental health, as opposed to hinder it.
Workshop Question - How could your brand better prioritize health for its customers or employees?
Trend Themes
1. Focus on Mental Health in Social Media - There is an increasing focus on promoting mental health in social media platforms, with campaigns and initiatives that use digital spaces to improve individuals' mental wellbeing. This represents an opportunity for companies to create similar campaigns or contribute to existing communities that promote mental health awareness through social media.
2. Sustainable Campaigns on Social Media - Clothing companies like tentree are utilizing social media platforms to promote sustainability and conservation efforts, using minimalist campaigns to raise awareness and encourage followers to engage in conservation efforts. This trend highlights an opportunity for companies to create sustainable campaigns leveraging social media.
3. Hidden Likes and High-quality Content Creation - With Instagram's new experiment testing hidden likes, there is a movement towards separating the pressure of creating quality content from the performance of that content. This encourages more high-quality content creation and represents an opportunity for businesses to create content with less focus on performance metrics and more on user engagement.
Industry Implications
1. Social Media - The promotion of mental health, sustainability, and high-quality content creation in social media platforms is a distinct trend that businesses in the social media industry can leverage to create innovative and disruptive campaigns.
2. Health and Wellness - With companies like DaoCloud creating online wellness communities, there is an increasing focus on individual wellness and healthy living that can be leveraged by businesses in the health and wellness industry to create innovative and impactful technologies and services.
3. Sustainable Fashion - Companies like tentree have made great contributions to sustainability in the fashion industry, and this trend represents an opportunity for companies in the sustainable fashion industry to leverage social media platforms in a similar way to promote their efforts and encourage users to engage in sustainable practices.
4 Featured, 35 Examples:
91,955 Total Clicks
Date Range:
May 18 — May 19
Trending:
Average
Consumer Insight Topics:
