Tree-based installations offer sanctity and raise awareness
Tre - In urban areas, the scarcity of trees can lead to a lack of awareness around their ecological importance and vulnerability–a fact which brands and designers are aiming to mitigate with specialty, tree-based installations. These installations place the topic in front of consumers both visually and intellectually.
Insight - Many consumers living in dense urban environments are rarely exposed to green space, unless they specifically seek them out. The benefit of connecting to nature is the sense of escapism it offers, particularly for those who aren't accustomed to interacting with it on a daily basis. The enhanced prioritization of green spaces in urban areas comes with consumers' push for re-connecting with their nature-based proclivities amidst the busyness of life in a city.
Insight - Many consumers living in dense urban environments are rarely exposed to green space, unless they specifically seek them out. The benefit of connecting to nature is the sense of escapism it offers, particularly for those who aren't accustomed to interacting with it on a daily basis. The enhanced prioritization of green spaces in urban areas comes with consumers' push for re-connecting with their nature-based proclivities amidst the busyness of life in a city.
Workshop Question - How can your brand more viscerally connect its customers to the causes it celebrates?
Trend Themes
1. Green Space Awareness - Urban areas with a lack of trees are prioritizing green spaces in urban areas to provide consumers with a sense of escapism and re-connecting with nature-based proclivities which provides an opportunity for disruptive innovation to create green spaces and tree-based installation
2. Mix-use Sustainable Architectural Concepts - Sustainable architecture with integrated green spaces and active designs are in demand. This provides an opportunity for disruptive innovation to create high-density urban living with trees and plants designed for mixed-use buildings like the Arboricole, by Vincent Callebaut
3. Nature-inspired Architecture - Architecture firms are designing offices for leading brands with nature-inspired designs that incorporate trees, pools of water and other natural elements to maximize the effects of green spaces, creating an opportunity for disruptive innovation to design sustainable and eco-friendly offices.
Industry Implications
1. Urban Development - Urban developers can incorporate more green spaces and tree-based installations in urban areas for enhancing nature-based design in architecture
2. Architecture and Design - Architects and designers can incorporate green design elements such as plants, trees and natural elements to create sustainable and eco-friendly designs that can help improve air quality, decrease global warming and enhance the consumer experience.
3. Environmental Arts and Installations - Artists and designers can create innovative art installations like Voice of Nature that combine technology, nature and art to raise awareness around environmental issues like pollution.
4 Featured, 34 Examples:
193,715 Total Clicks
Date Range:
Mar 18 — May 19
Trending:
Warm
Consumer Insight Topics:
