The North Face's Latest Collection is a Tribute to the 1990s
References: thenorthface & highsnobiety
The North Face just launched its new collection of performance mountain gear. Appropriately dubbed 'Fantasy Ridge,' the 2018 adventure wear boasts re-worked 90s heritage pieces in a dreamy and surreal fashion photoshoot. The predominant color palette is turquoise with hits of white, red and royal blue.
As Highsnobiety describes, Fantasy Ridge "reverts back to a 1993's original, pinnacle mountain GORE-TEX jacket," as well as the classic half-zip fleece, the 1992 Nuptse Vest and the Staff Fleece Pant.
While the fuzzy products are a popular under layer for winter sports and hiking, the waterproof and seam-sealed shells are staples of The North Face adventurer collections. The GORE-TEX pieces are extremely high-performance, while the remaining mountain gear essentials from Fantasy Ridge are more adaptable and accessible in price for those who do not frequent extreme climates.
Photo Credits: Elliot Jones
As Highsnobiety describes, Fantasy Ridge "reverts back to a 1993's original, pinnacle mountain GORE-TEX jacket," as well as the classic half-zip fleece, the 1992 Nuptse Vest and the Staff Fleece Pant.
While the fuzzy products are a popular under layer for winter sports and hiking, the waterproof and seam-sealed shells are staples of The North Face adventurer collections. The GORE-TEX pieces are extremely high-performance, while the remaining mountain gear essentials from Fantasy Ridge are more adaptable and accessible in price for those who do not frequent extreme climates.
Photo Credits: Elliot Jones
Trend Themes
1. Re-worked 90s Heritage Pieces - There is an opportunity to create new collections that pay homage to iconic fashion trends from the 1990s.
2. Dreamy and Surreal Fashion Photoshoots - Fashion brands can explore creative and innovative ways to present their collections through dreamy and surreal photography.
3. Turquoise Color Palette - Incorporating turquoise into fashion designs can create a visually striking and unique aesthetic.
Industry Implications
1. Fashion - Fashion brands can leverage inspiration from the 1990s and incorporate turquoise as a prominent color in their designs.
2. Outdoor Gear - Outdoor gear companies have an opportunity to rework and modernize classic 90s styles to appeal to nostalgic customers while maintaining high-performance features.
3. Photography - Photography professionals can experiment with dreamy and surreal techniques to capture the essence of fashion collections in unique and captivating ways.
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