Toronto's Detox Market Helps Consumers Glow from the Inside Out
Katherine Pendrill — September 19, 2016 — Eco
References: facebook & thedetoxmarket
With a growing number of beauty brands 'going green,' it can be difficult for consumers to know which products they can truly count on. Fortunately, Toronto’s Detox Market is making it easier than ever to a go natural by providing consumers with a highly curated selection of non-toxic beauty products and skincare supplies.
The Detox Market is an all-natural beauty boutique with two locations in Toronto and one location in West Hollywood. At each of these shops, customers will find a vast selection of products from the top green skincare and makeup brands. Popular finds include mud masks from Toronto-based Province Apothecary, nourishing lipsticks by ILIA Beauty and cleanser from top-selling skin care brand Odacité. Each shop also stocks products that will make consumers feel good on the inside as well, such as herbal tea blends and raw vegan chocolates.
The Detox Market is the brainchild of passionate, eco-conscious entrepreneurs, Valérie Grandury and Romain Gaillard. The two founded the company as a way of providing customers green products that truly live up to their claims. For Grandury, this mission to help others detoxify their lives was particularly personal after having battled and survived breast cancer.
In order to ensure that the brands they sell are of the highest quality, Grandury and Gaillard have scoured the world for products that are not only free of toxins and pollutants, but that that also satisfy the needs of modern consumers. The ideas is to marry purity with efficacy and style by working with small companies and local businesses that are truly committed to organic living. The result is a highly curated selection of products that have been meticulously researched, dissected and tested to ensure quality and integrity. This rigorous approach stands out from other beauty shops that use greenwashing in confusing and sometime deceiving ways.
With a commitment to absolute purity and performance, Toronto’s Detox Market has quickly become the city’s go-to source for all-natural personal care products.
The Detox Market is an all-natural beauty boutique with two locations in Toronto and one location in West Hollywood. At each of these shops, customers will find a vast selection of products from the top green skincare and makeup brands. Popular finds include mud masks from Toronto-based Province Apothecary, nourishing lipsticks by ILIA Beauty and cleanser from top-selling skin care brand Odacité. Each shop also stocks products that will make consumers feel good on the inside as well, such as herbal tea blends and raw vegan chocolates.
The Detox Market is the brainchild of passionate, eco-conscious entrepreneurs, Valérie Grandury and Romain Gaillard. The two founded the company as a way of providing customers green products that truly live up to their claims. For Grandury, this mission to help others detoxify their lives was particularly personal after having battled and survived breast cancer.
In order to ensure that the brands they sell are of the highest quality, Grandury and Gaillard have scoured the world for products that are not only free of toxins and pollutants, but that that also satisfy the needs of modern consumers. The ideas is to marry purity with efficacy and style by working with small companies and local businesses that are truly committed to organic living. The result is a highly curated selection of products that have been meticulously researched, dissected and tested to ensure quality and integrity. This rigorous approach stands out from other beauty shops that use greenwashing in confusing and sometime deceiving ways.
With a commitment to absolute purity and performance, Toronto’s Detox Market has quickly become the city’s go-to source for all-natural personal care products.
Trend Themes
1. Green Beauty - The trend of beauty brands going green presents an opportunity for disruptive innovation in the personal care industry by providing consumers with curated selections of non-toxic products.
2. Curated Selection - The growing demand for curated selections of beauty products allows for disruptive innovation in the retail industry, where businesses can offer highly researched and tested products to meet the needs of consumers seeking purity and efficacy.
3. Organic Living - The increasing focus on organic living creates an opportunity for disruptive innovation in various industries, such as agriculture and food production, by developing products that meet the demands of health-conscious consumers.
Industry Implications
1. Personal Care - The personal care industry can seize the opportunity to incorporate more non-toxic and organic products in their offerings to cater to the growing demand for green beauty products.
2. Retail - The trend of curated selections in the beauty industry opens up disruptive innovation opportunities for retail businesses to provide consumers with meticulously researched and tested products.
3. Agriculture - The emphasis on organic living creates a disruptive innovation opportunity for the agriculture industry to develop and offer organic products that meet the demands of health-conscious consumers.
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