The RunPod Adds Running Data into a Gamified Virtual Platform
Justin Lam — November 26, 2018 — Fashion
While Zwift first launched with a line of cycling wearables, its new RunPod gives runners an affordable option to get into virtual training platforms. Syncing wirelessly to the running mode on the Zwift app, this wearable attaches to the laces of a pair of running shoes and then tracks and broadcasts speed and distance data to the virtual realm. Much like Zwift's cycling wearables, the RunPod allows runners to compete against people from around the world using the device and app.
In terms of design, the RunPod weighs just 13g and is powered by a standard CR2032 battery. The lightweight nature ensures runners aren't thrown off by the device and the choice of battery provides a decent amount of run-time before the batteries need to be swapped out.
In terms of design, the RunPod weighs just 13g and is powered by a standard CR2032 battery. The lightweight nature ensures runners aren't thrown off by the device and the choice of battery provides a decent amount of run-time before the batteries need to be swapped out.
Trend Themes
1. Gamified Running Wearables - There is an opportunity for creating more gamified wearable fitness technologies to encourage users to exercise regularly.
2. Virtual Training Platforms - There is an opportunity for developing more virtual training platforms that use wearable fitness technologies.
3. Wireless Tracking Technologies - There is an opportunity for creating more lightweight and affordable wireless tracking technologies that work with wearable fitness technologies.
Industry Implications
1. Fitness Wearables - Fitness wearables industry has an opportunity to create more gamified wearable fitness technologies like the Runpod to boost gamification and engagement.
2. Virtual Training - Virtual training industry has an opportunity to create more virtual platforms and features using wearable fitness technologies like the RunPod to enhance the user experience.
3. Wireless Tracking Technologies - Wireless tracking technology industry has an opportunity to create more lightweight and affordable wireless tracking technologies that work with wearable fitness technologies like the RunPod.
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