Adidas Skateboarding & Brooklyn Creator Farm Connect Two Sports
adidas Skateboarding worked alongside design hub Brooklyn Creator Farm and famous American skateboarder Mark Gonzales to develop a very artistic capsule, consisting of celebratory soccer jerseys. The Skate Copa honors the heritage and legacy of the team sport. The eight-piece lineup was co-created with Pro skaters like Na-kel Smith, Miles Silvas, Rodrigo Teixeira and more. In collaborating on an artistic collection of soccer jerseys, adidas Skateboarding leverages its standing as a brand and interconnects two fundamentally different activities.
Each piece in the Skate Copa collection is informed by the skaters' style. There is a wide variety of silhouettes — including long- and short-sleeve designs, as well as crew and v-necks. In addition, the soccer jerseys boast the high-performing Climalite material that ensures the clothing is comfortable, breathable, moisture-wicking and fast-drying.
Each piece in the Skate Copa collection is informed by the skaters' style. There is a wide variety of silhouettes — including long- and short-sleeve designs, as well as crew and v-necks. In addition, the soccer jerseys boast the high-performing Climalite material that ensures the clothing is comfortable, breathable, moisture-wicking and fast-drying.
Trend Themes
1. Artistic Soccer Jerseys - Creating artistic designs on soccer jerseys presents a disruptive innovation opportunity for sports apparel brands to attract a new audience.
2. Skateboarding-inspired Fashion - The collaboration between adidas Skateboarding and Brooklyn Creator Farm highlights the disruptive innovation potential of combining skateboarding culture with fashion design.
3. Collaborative Athlete Collections - The co-creation of the Skate Copa collection demonstrates a disruptive innovation opportunity for brands to collaborate with athletes and incorporate their personal style into product design.
Industry Implications
1. Sports Apparel - The development of artistic soccer jerseys opens up a disruptive innovation opportunity for sports apparel brands to differentiate themselves in the market.
2. Fashion Design - The integration of skateboarding culture into fashion designs presents a disruptive innovation opportunity for the fashion industry to create unique and edgy clothing collections.
3. Athletic Footwear - The collaboration between adidas Skateboarding and Brooklyn Creator Farm offers a disruptive innovation opportunity for athletic footwear brands to create skateboarding-inspired sneakers that appeal to a wider consumer base.
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