Cycle & Studio R Brings VR Cycling to Tokyo Fitness Fans
Justin Lam — December 13, 2018 — Tech
References: cycle-studio-r.jp & timeout
Indoor cycling classes are nothing new to the fitness industry, but Cycle & Studio R in Shibuya, Tokyo is introducing VR workout classes to the Japanese market. Taking on an incredibly futuristic design, the studio embraces neon lighting and contrasting color design.
The R1 studio is the largest part of Cycle & Studio R in Shibuya and is where the fitness center operates its VR workout classes. To facilitate these VR classes, the studio features a massive screen and sound system enclosing riders in a 120-degree field of view. The second R2 studio adopts club-like sound and lighting and is primarily used for live group training with music.
While Cycle & Studio R offers a comprehensive environment for all styles of fitness, its main focus is on the VR program, dubbed THE TRIP. This 40-minute session takes patrons through a mesmerizing VR environment, designed to push cyclists in a fun and invigorating way.
The R1 studio is the largest part of Cycle & Studio R in Shibuya and is where the fitness center operates its VR workout classes. To facilitate these VR classes, the studio features a massive screen and sound system enclosing riders in a 120-degree field of view. The second R2 studio adopts club-like sound and lighting and is primarily used for live group training with music.
While Cycle & Studio R offers a comprehensive environment for all styles of fitness, its main focus is on the VR program, dubbed THE TRIP. This 40-minute session takes patrons through a mesmerizing VR environment, designed to push cyclists in a fun and invigorating way.
Trend Themes
1. Virtual Reality Fitness - There is a growing trend in the fitness industry to incorporate virtual reality technology into workout classes, creating immersive and engaging experiences.
2. Futuristic Gym Design - Gyms and fitness studios are embracing futuristic designs, such as neon lighting and contrasting color schemes, to appeal to tech-savvy consumers and enhance the workout environment.
3. Immersive Group Training - Fitness centers are offering immersive group training experiences using virtual reality, combining music and visuals to create a highly engaging and motivating workout environment.
Industry Implications
1. Fitness - The fitness industry has the opportunity to leverage virtual reality technology to enhance workout classes and attract tech-savvy consumers.
2. Virtual Reality - The virtual reality industry can explore partnerships with fitness centers to develop VR workout programs and experiences that offer a new level of immersion and engagement.
3. Gym Equipment - Companies in the gym equipment industry can develop specialized VR workout equipment that integrates seamlessly with virtual reality fitness programs, providing a more immersive and interactive workout experience.
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