Jollibee's 'Breakfast Joys' Combine an Egg, Rice and Meat
Laura McQuarrie — February 2, 2016 — Lifestyle
References: jollibee.ph
Jollibee is a Filipino fast food chain that specializes in serving flavorful hybrids of American and Asian cuisine. This is most apparent in its 'Breakfast Joys' menu, which adds a portion of rice to ordinary breakfast offerings of eggs and a side of meat. The four available Breakfast Joy items include Corned Beef, Beef Tapa, Breakfast Steak or a Hot Dog.
In addition to serving these breakfasts that could pass as lunch or dinner meals in most of America, Jollibee is gaining popularity across four continents for other unconventional hybrids on its menu like pancake sandwiches and tuna pies.
The popularity of these rice-based breakfasts demonstrate that other parts of the world are beginning to accept traditions that have been staples of Asian eating for years. With many consumers craving a hearty, filling meal to begin the day, savory foods are becoming a go-to choice.
In addition to serving these breakfasts that could pass as lunch or dinner meals in most of America, Jollibee is gaining popularity across four continents for other unconventional hybrids on its menu like pancake sandwiches and tuna pies.
The popularity of these rice-based breakfasts demonstrate that other parts of the world are beginning to accept traditions that have been staples of Asian eating for years. With many consumers craving a hearty, filling meal to begin the day, savory foods are becoming a go-to choice.
Trend Themes
1. Hybrid Breakfast Meals - Expanding breakfast menus to include unique combinations of traditional dishes presents an opportunity for restaurants to attract customers seeking unconventional breakfast options.
2. Global Acceptance of Asian Cuisine - The growing popularity of Asian-inspired breakfast items like rice-based meals signals a broader acceptance of Asian cuisine worldwide, opening doors for the expansion of these flavors into other meal categories.
3. Demand for Hearty Breakfast Options - Consumers' desire for filling and satisfying breakfasts creates a market opportunity for food establishments to offer savory, protein-rich meals to kickstart the day.
Industry Implications
1. Fast Food Industry - Fast food chains can explore innovative breakfast menus that incorporate traditional Asian dishes. This can attract new customers and differentiate themselves from competitors.
2. Breakfast Food Industry - Breakfast food manufacturers can develop new products that cater to the demand for hearty breakfast options, such as rice-based meals with a variety of protein options.
3. Global Food Industry - With the increasing acceptance of Asian cuisine globally, the food industry can explore incorporating Asian flavors and ingredients into a wide range of meal categories, including breakfast.
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