Table of Plenty's Breakfast Package Design is Evocative of a Harvest
Laura McQuarrie — September 17, 2014 — Lifestyle
References: tableofplenty.au & packagingoftheworld
Since Table of Plenty's logo is all about bursting with abundance, it wasn't hard for the breakfast package design by Boxer & Co. to stay in line with this theme. When you think about a plentiful harvest, naturally the season that comes to mind is fall, and this is the season that Table of Plenty focuses on.
Each of the delicious sounding flavors like Nicely Nutty, Velvety Vanilla and Heavenly Honey were assigned a rich autumn color that ties in with the contents of the muesli mix. Details on the packaging included natural elements like birds and plant life, suggesting the earthiness of the food products. To round out the fall inspiration, each of the boxes features a charming leaf-shaped cutout that shows off the oats, nuts and seeds inside.
Each of the delicious sounding flavors like Nicely Nutty, Velvety Vanilla and Heavenly Honey were assigned a rich autumn color that ties in with the contents of the muesli mix. Details on the packaging included natural elements like birds and plant life, suggesting the earthiness of the food products. To round out the fall inspiration, each of the boxes features a charming leaf-shaped cutout that shows off the oats, nuts and seeds inside.
Trend Themes
1. Seasonal Packaging - Brands can leverage seasonal packaging designs to evoke specific themes and create a strong connection with consumers.
2. Natural Elements - Incorporating natural elements in packaging designs can communicate the quality and earthiness of food products.
3. Color Coded Flavors - Assigning specific colors to flavors can enhance the visual appeal of packaging and make it easy for consumers to identify their preferred product.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative packaging designs that align with seasonal themes and incorporate natural elements.
2. Breakfast Products - Breakfast product brands can adopt color-coded packaging designs to enhance their visual appeal and provide a clear differentiation between flavors.
3. Healthy Snacks - Healthy snack brands can create packaging that communicates the natural ingredients and earthy qualities of their products, attracting health-conscious consumers.
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