These Limited Edition Cans Are Inspired by Athletic Milestones
Mishal Omar — August 23, 2016 — Lifestyle
References: thedieline
Celebrations continue despite the fact that this year's summer Olympics are no more and Coca Cola's limited edition cans and bottles are part of the ongoing celebration.
The branding for the labels on these cans and bottles features the familiar Coca Cola colors and writing but with a new twist. The colors of the Olympic flag are featured in the form of a waving ribbon on the labels. Additionally, the cans pay homage to various sports -- including soccer, swimming, javelin throwing, running, gymnastics and the Paralympics.
With the familiar red and white colors as well as silver and gold additions, these limited edition cans and bottles are likely to be popular among people who are not yet willing to let the games go.
The branding for the labels on these cans and bottles features the familiar Coca Cola colors and writing but with a new twist. The colors of the Olympic flag are featured in the form of a waving ribbon on the labels. Additionally, the cans pay homage to various sports -- including soccer, swimming, javelin throwing, running, gymnastics and the Paralympics.
With the familiar red and white colors as well as silver and gold additions, these limited edition cans and bottles are likely to be popular among people who are not yet willing to let the games go.
Trend Themes
1. Limited Edition Packaging - Opportunities for brands to create limited edition packaging that celebrates special events and milestones.
2. Sports-inspired Branding - The use of sports-themed branding to create excitement and connect with athletic enthusiasts.
3. Continuing Celebration - The trend of extending the celebration of major events beyond its conclusion through limited edition products.
Industry Implications
1. Beverage - Beverage companies can leverage limited edition packaging to drive sales and engage consumers.
2. Sports Marketing - Sports marketing agencies can utilize sports-inspired branding to strengthen brand connections in the athletic community.
3. Collectibles - The collectibles industry can capitalize on the desire for limited edition products by creating exclusive items for enthusiasts.
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