Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being
Janelle Savel — March 26, 2014 — Lifestyle
References: smartbrief & bakeryandsnacks
Kellogg's has released its new superfood cereal Fibrelicious muesli in an attempt to target consumers' desire for more healthy, good-for-you breakfast options.
The high-fiber muesli features wholegrain oats, seeds and fruit, expanding on the All-Bran line of nutritious cereal. The increase in nutrients is an easy way for busy people to consume more fiber as a healthy and tasty cereal. Breakfast time is the most important meal of the day, however, many people on the go simply can’t make time to incorporate something filling and healthy; sugary cereals and empty caloric foods have often been a breakfast time go-to.
Kellogg's recognizes the aim people are making toward a health-conscious lifestyle; Kellogg's has long been an identifiable brand for breakfast options, and it is continuing to be a morning staple for both adults and children.
The high-fiber muesli features wholegrain oats, seeds and fruit, expanding on the All-Bran line of nutritious cereal. The increase in nutrients is an easy way for busy people to consume more fiber as a healthy and tasty cereal. Breakfast time is the most important meal of the day, however, many people on the go simply can’t make time to incorporate something filling and healthy; sugary cereals and empty caloric foods have often been a breakfast time go-to.
Kellogg's recognizes the aim people are making toward a health-conscious lifestyle; Kellogg's has long been an identifiable brand for breakfast options, and it is continuing to be a morning staple for both adults and children.
Trend Themes
1. Healthy Cereals - Companies can cater to the growing desire for healthy breakfast options by creating high-fiber, nutrient-dense cereals.
2. Superfood Additions - Adding superfoods like seeds and fruit to cereal products can make them more appealing to health-conscious consumers.
3. Convenient Health - Creating easy, on-the-go options for healthy breakfasts can fill a gap in the market for busy consumers.
Industry Implications
1. Food Manufacturing - Food manufacturers can create new, health-focused cereals or adapt existing products to meet changing consumer demands.
2. Grocery Retail - Grocery retailers can capitalize on the trend by stocking a wider variety of healthy cereal options to meet consumer demand.
3. Marketing and Advertising - Marketers can help promote the health benefits of cereal products and reach consumers who are interested in health-conscious options.
2.5
Score
Popularity
Activity
Freshness
