The New Activité Steel From Withings Combines Luxury With Low Prices
Alyson Wyers — November 16, 2015 — Fashion
References: media-cdn.withings & theverge
With their third fitness tracker, dubbed the Activité Steel, Withings is combining the selling points of both of their previous offerings. The original Swiss-made Activité was higher end, which was certainly reflected in its price point. Next followed the Activité Pop, which was cheaper and considered much more versatile. Now the Activité Steel -- which will retail for $169 USD -- carries over some of the Activité's more luxe features but also represents a more accessible model for consumers and health fanatics.
Available in black (and only from the Withings website), the health-tracking device has a steel case and a silicone band. It monitors factors including sleep, steps and swimming laps. The watch function also makes it great for people who are just getting into the concept of activity tracking.
Available in black (and only from the Withings website), the health-tracking device has a steel case and a silicone band. It monitors factors including sleep, steps and swimming laps. The watch function also makes it great for people who are just getting into the concept of activity tracking.
Trend Themes
1. Affordable Luxe - The Activité Steel combines luxury features with a lower price point, providing a disruptive innovation opportunity for companies to create high-end products at more accessible prices.
2. Versatile Health Tracking - The Activité Steel offers a range of health-tracking features including sleep monitoring, step tracking, and swimming lap monitoring, presenting a disruptive innovation opportunity for companies to develop multifunctional fitness trackers that cater to various health needs.
3. Entry-level Activity Tracking - With its entry-level price tag and watch function, the Activité Steel opens up the market for beginners in the activity tracking field, creating a disruptive innovation opportunity for companies to design user-friendly devices targeting newcomers.
Industry Implications
1. Fitness Tracker Industry - The Activité Steel's combination of luxury and affordability sets a new standard for the fitness tracker industry, providing a disruptive innovation opportunity for companies to create similar products that cater to a broader consumer base.
2. Health Technology Industry - The Activité Steel's versatile health-tracking features present a disruptive innovation opportunity for companies in the health technology industry to develop advanced tracking devices that offer comprehensive monitoring capabilities.
3. Consumer Electronics Industry - The Activité Steel's entry-level price and user-friendly design offer a disruptive innovation opportunity for companies in the consumer electronics industry to create accessible and appealing activity tracking devices for a wide range of consumers.
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